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$AMZN

Amazon.Com Inc

XNAS•Consumer Discretionary•Retail-Catalog & Mail-Order Houses

$273.75+0.41%+$1.11Prev $272.65LIVE Full chart Live alerts
No recent price bars, the chart lights up when AMZN starts printing.

Why is AMZN up today? It is at $273.75 (+0.41%), and our scanner flagged it 223 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment AMZN spikes, and full due diligence on AMZN — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $AMZN 223 times in the last 30 days. Create a free account to track $AMZN, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$273.75
Change today
+0.41%
Previous close
$272.65
52-week range
$196.00 – $287.20
Valuation & dividend
Market cap
$2.94T
Ownership & volume
Shares outstanding
10.79B
SEC · as of 2026-07-22 · 15d ↗
Insider ownership
8.9%
DEF 14A · 2026-04-09 ↗
Total held
8.9%
Tradeable float
9.83B
91% of shares · after 9% insiders + institutional n/a
Short interest
106.6M
▲ +6% vs prior · as of 2026-07-15
Short % of float
1.1%
Days to cover
2.8d
Avg daily volume
47.6M
Classification
Sector
Consumer Discretionary
Industry
Retail-Catalog & Mail-Order Houses
Exchange
XNAS
Relative volumevs this time of day
5m
0.4x
15m
0.4x
1h
0.3x
1D
0.0x

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Why is $AMZN moving today?

3 alerts today5.9x RVOLBullish news

AMZN is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 3 unusual-volume and momentum alerts on AMZN today, peaking at 5.9x its normal volume. A recent catalyst in the news: “Healthcare Chatbots Market Size to Hit USD 11.13 Billion by 2035 Driven by Generative AI and Virtual Healthcare Adoption | SNS Insider.” Early read: bullish.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $AMZN moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profileShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy37 analysts
Avg target $333.34(+22% upside)
Range $250 – $400
36 buy1 hold0 sell

Analyst data via Nasdaq. Not investment advice.

$AMZN is trending on Reddit

#11 todayAll posts →
48 mentions across 19 subreddits3.0k1.3kLeaning bullish

From the trading subreddits (WallStreetBets, r/stocks and more). Retail chatter, not a signal. Do your own research.

Insiders

Insiders selling0 buys, 12 sells last 3 months (0/62 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Bezos Jeffrey P
Officer
Sold (automatic/other)-1.21M
0.01% of company
sold 0.1%879.74M$346.5M
at $286.41
Aug 3, 26
Herrington Douglas J
Officer
Sold (automatic/other)-1Ksold 0.2%484K$278K
at $278.39
Aug 3, 26
Herrington Douglas J
Officer
Sold (automatic/other)-1Ksold 0.2%485K$240K
at $239.77
Jul 1, 26
Herrington Douglas J
Officer
Sold (automatic/other)-1Ksold 0.2%486K$266K
at $266.19
Jun 1, 26
Zapolsky David
Officer
Sold (automatic/other)-9Ksold 18%41K$2.5M
at $268.53
May 22, 26
Reynolds Shelley
Officer
Sold (automatic/other)-2Ksold 1.9%120K$619K
at $261.83
May 21, 26
Reynolds Shelley
Officer
Other2Kadded 2.0%122Kn/aMay 21, 26
Olsavsky Brian T
Officer
Other15Kadded 18%100Kn/aMay 21, 26
Zapolsky David
Officer
Sold (automatic/other)-6Ksold 11%50K$1.6M
at $261.96
May 21, 26
Zapolsky David
Officer
Other15Kadded 38%57Kn/aMay 21, 26
Herrington Douglas J
Officer
Sold (automatic/other)-6Ksold 1.3%487K$1.7M
at $261.88
May 21, 26
Herrington Douglas J
Officer
Other16Kadded 3.3%493Kn/aMay 21, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

Dilution watch

Recent offering

Recent priced share offering — a one-time sale that has already completed (not ongoing). If $AMZN runs, these filings show who may be positioned to sell new or newly-registered shares into the move.

Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.

$AMZN Sentiment

Bullish
Bearish79Bullish
📰 News: 6 bull · 0 bearToday: +0.4%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$AMZN Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 22m ago 2.2× RVOL
AMZN hit 2.186x RVOL at 9:34 AM ET
at $273.69
Alert· 1h ago -0.1% vs EMA
$AMZN near 200 EMA: -0.13% from 200 EMA at 8:25 AM ET
at $273.50
Alert· 1h ago 5.9× RVOL
AMZN hit 5.855x RVOL at 8:25 AM ET
at $273.50
News· GlobeNewswire Inc.· 2h ago Bullish
Healthcare Chatbots Market Size to Hit USD 11.13 Billion by 2035 Driven by Generative AI and Virtual Healthcare Adoption | SNS Insider
News· The Motley Fool· 2h ago Neutral
Meta Platforms Saw Free Cash Flow Plunge 91% to Just $784 Million as Artificial Intelligence (AI) Spending Ballooned. Here's Why That Should Worry Investors.
News· The Motley Fool· 2h ago Neutral
Is Microsoft Still Undervalued After Its 25% Post-Earnings Rally?
Alert· 2h ago +0.5% vs EMA
AMZN 200EMA (1m) Trending · 100 bars · L4 · +0.47% above EMA · slope +0.10%
at $275.00
Alert· 3h ago +0.1% vs EMA
AMZN 50EMA (1m) Trending · 50 bars · L3 · +0.12% above EMA · slope +0.13%
at $274.66
News· The Motley Fool· 3h ago Bullish
History Says Investing $400 per Month in This ETF Could Set You Up for Life. Here's How.
News· The Motley Fool· 3h ago Bullish
Here's the Major Winner of Amazon's 2026 $220 Billion Capital Expenditure Bill
Alert· 3h ago +0.7% vs EMA
AMZN 200EMA (1m) Trending · 59 bars · L3 · +0.66% above EMA · slope +0.07%
at $274.95
Alert· 3h ago +0.5% vs EMA
$AMZN near 200 EMA: +0.52% from 200 EMA at 6:06 AM ET
at $274.60
Alert· 3h ago 2.8× RVOL
AMZN hit 2.814x RVOL at 6:06 AM ET
at $274.60
News· The Motley Fool· 6h ago Bullish
Micron Is an Incredible Bargain Below $1,000
News· The Motley Fool· 6h ago Bullish
I've Been Wrong About Amazon Stock for Almost 10 Years. Here's Why I'm Finally Changing My Mind.
News· The Motley Fool· 6h ago Bullish
Amazon, Alphabet, and Microsoft All Delivered Soaring Cloud Growth Thanks to AI. Here's the 1 I'd Buy Right Now
Alert· 21h ago -1.7% vs EMA
$AMZN near 200 EMA: -1.71% from 200 EMA at 12:02 PM ET
at $272.44
Alert· 21h ago 2.8× RVOL
AMZN hit 2.842x RVOL at 12:02 PM ET
at $272.44
Alert· 1d ago 3.2× RVOL
AMZN hit 3.223x RVOL at 9:52 AM ET
at $276.26
Alert· 1d ago -1.18%
$AMZN moved -1.18% in 1 min (Level 1) at 9:44 AM ET
at $278.10
Alert· 1d ago -1.76%
$AMZN moved -1.76% in 1 min (Level 1) at 8:05 AM ET
at $281.60
Alert· 1d ago +0.7% vs EMA
$AMZN near 200 EMA: +0.70% from 200 EMA at 8:02 AM ET
at $281.08
Alert· 1d ago 2.7× RVOL
AMZN hit 2.742x RVOL at 8:02 AM ET
at $281.08
Alert· 1d ago +0.7% vs EMA
$AMZN near 200 EMA: +0.65% from 200 EMA at 6:51 AM ET
at $280.30
Alert· 1d ago 5.1× RVOL
AMZN hit 5.081x RVOL at 6:51 AM ET
at $280.30
Alert· 1d ago
The Watcher SOLD $AMZN at $277.6000 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"dead_tape","shares":11,"instance":"Rider"}
at $277.60
Alert· 1d ago
The Watcher BOUGHT $AMZN at $277.8900 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · support(daily) +0.5%","shares":11,"instance":"Rider"}
at $277.89
Alert· 1d ago
The Watcher SOLD $AMZN at $277.5700 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · position","reason":"dead_tape","shares":2,"instance":"Rider"}
at $277.57
Alert· 1d ago
The Watcher BOUGHT $AMZN at $277.9900 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · support(daily) +0.5%","shares":5,"instance":"Rider"}
at $277.99
Alert· 1d ago
Jeff Bezos Is Pushing Amazon's Prime Video Into an AI Showcase, a Sign of How the Company Plans to Justify Its AI Spending
at $277.94
Alert· 1d ago
The Watcher SOLD $AMZN at $277.7800 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"stop_hit","shares":11,"instance":"Rider"}
at $277.78
Alert· 1d ago
The Watcher BOUGHT $AMZN at $277.8700 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · support(daily) +0.4%","shares":11,"instance":"Rider"}
at $277.87
Alert· 1d ago
The Watcher BOUGHT $AMZN at $278.3500 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · position","reason":"position entry · breakout-daily","shares":2,"instance":"Rider"}
at $278.35
elvis3755· 14d ago
added $AMZN to their watchlist

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AMZN is in these themes

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AMZN stock FAQ

Why is $AMZN moving today?

AMZN is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 3 unusual-volume and momentum alerts on AMZN today, peaking at 5.9x its normal volume. A recent catalyst in the news: “Healthcare Chatbots Market Size to Hit USD 11.13 Billion by 2035 Driven by Generative AI and Virtual Healthcare Adoption | SNS Insider.” Early read: bullish.

What is the AMZN stock price today?

AMZN last traded at $273.75, up 0.41% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live AMZN alerts?

The AMZN Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged AMZN 223 times in the last 30 days.

What exchange is AMZN on?

AMZN (Amazon.Com Inc) trades on XNAS, with a market cap of about $2.94T in the RETAIL-CATALOG & MAIL-ORDER HOUSES sector.

Is AMZN good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge AMZN for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.