Subscriptions are live: We're on the subscription model now, early-access price $24.99/month, with day, week, and longer plans too. New accounts start with 5 free premium days. Prefer to donate? Donations grant premium time and are logged on your profile page.

$CAKE

Cheesecake Factory (The)

XNASConsumer DiscretionaryRetail-Eating Places

$106.78+1.39%+$1.47Prev $105.31LIVE Full chart Live alerts
No recent price bars, the chart lights up when CAKE starts printing.

Why is CAKE up today? It is at $106.78 (+1.39%), and our scanner flagged it 83 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment CAKE spikes, and full due diligence on CAKE — key stats, earnings, dilution and insider activity. Free.

Free alerts

Get free $CAKE alerts the moment volume spikes

Our scanner flagged $CAKE 83 times in the last 30 days. Create a free account to track $CAKE, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

Real-time RVOL & momentum alerts Personal watchlist & price alerts
Sign up free with email

No card · 5 premium days · join 800+ traders

Key Stats

Price & performance
Price
$106.78
Change today
+1.39%
Previous close
$105.31
52-week range
$43.07 – $107.95
Valuation & dividend
Market cap
$5.24B
Ownership & volume
Shares outstanding
49.8M
SEC · as of 2026-07-27 · 10d
Insider ownership
8.1%
DEF 14A · 2026-04-10
Total held
8.1%
Tradeable float
45.7M
92% of shares · after 8% insiders + institutional n/a
Short interest
8.9M
▲ +3% vs prior · as of 2026-07-15
Short % of float
19.5%
Days to cover
6.5d
Avg daily volume
1.3M
Classification
Sector
Consumer Discretionary
Industry
Retail-Eating Places
Exchange
XNAS
Relative volumevs this time of day
5m
0.5x
15m
0.7x
1h
0.8x
1D
0.1x

Get free CAKE + market alerts in your inbox

The top plays and unusual-volume catches our scanner flags, emailed to you. No account needed.

No spam. Unsubscribe anytime. Not investment advice.

Why is $CAKE up today?

1 alert today

CAKE is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on CAKE today.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $CAKE moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profileShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusHold13 analysts
Avg target $90.38(-15% downside)
Range $60 – $110
4 buy8 hold1 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

3 buys, 7 sells last 3 months (9/31 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Cappello Alexander L
Director
Sold (automatic/other)-59sold 1.4%4K$6K
at $104.20
Aug 3, 26
May Scarlett
Officer
Sold (automatic/other)-8K
0.02% of company
sold 30%18K$819K
at $102.66
Jul 31, 26
Cappello Alexander L
Director
Sold (automatic/other)-100sold 2.5%4K$10K
at $103.04
Jul 31, 26
Clark Matthew Eliot
Officer
Sold (automatic/other)-69K
0.1% of company
sold 60%45K$6.8M
at $99.30
Jul 30, 26
Clark Matthew Eliot
Officer
Other69K
0.1% of company
added 100%114K$2.8M
at $40.16
Jul 30, 26
Hanscom Ashley W
Officer
Sold (automatic/other)-4Ksold 32%8K$350K
at $100.00
Jul 30, 26
Cappello Alexander L
Director
Sold (automatic/other)-2Ksold 34%4K$213K
at $101.50
Jul 30, 26
Cappello Alexander L
Director
Sold (automatic/other)-2Ksold 28%6K$162K
at $64.90
Jun 2, 26
Cappello Alexander L
Director
Acquired (grant/award)+2Kadded 39%9Kn/aMay 28, 26
Collins Khanh
Director
Acquired (grant/award)+1Kadded 9.4%15Kn/aMay 28, 26
Meyer Janice L.
Director
Acquired (grant/award)+2Kadded 12%23Kn/aMay 28, 26
Overton David
Officer
Sold (automatic/other)-104K
0.2% of company
sold 36%184K$6.3M
at $61.02
May 1, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$CAKE Sentiment

Bullish
Bearish82Bullish
📰 News: 3 bull · 0 bearToday: +1.4%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$CAKE Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 31m ago
The Watcher BOUGHT $CAKE at $105.8200 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · breakout(105.14)","shares":1,"instance":"Rider","setup":"breakout(105.14)"}
at $105.82
Alert· 20h ago
The Watcher SOLD $CAKE at $105.7600 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · position","reason":"dead_tape","shares":2,"instance":"Rider"}
at $105.76
Alert· 20h ago
The Watcher BOUGHT $CAKE at $106.1600 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · position","reason":"position entry · breakout-daily","shares":2,"instance":"Rider","setup":"breakout-daily"}
at $106.16
Alert· 21h ago
The Watcher SOLD $CAKE at $106.1100 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · position","reason":"dead_tape","shares":1,"instance":"Rider"}
at $106.11
Alert· 21h ago
The Watcher BOUGHT $CAKE at $106.6000 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · position","reason":"position entry · breakout-daily","shares":1,"instance":"Rider","setup":"breakout-daily"}
at $106.60
Alert· 23h ago
The Watcher SOLD $CAKE at $106.2400 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · position","reason":"dead_tape","shares":7,"instance":"Rider"}
at $106.24
Alert· 23h ago
The Watcher BOUGHT $CAKE at $106.2900 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · position","reason":"position entry · topplay-first(4h)","shares":7,"instance":"Rider"}
at $106.29
Alert· 23h ago
The Watcher SOLD $CAKE at $107.1700 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"stop_hit","shares":2,"instance":"Rider"}
at $107.17
Alert· 1d ago
The Watcher BOUGHT $CAKE at $106.7500 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · breakout-daily","shares":2,"instance":"Rider"}
at $106.75
Alert· 1d ago
The Watcher SOLD $CAKE at $106.4400 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"reconcile_sync","shares":2,"instance":"Rider"}
at $106.44
Alert· 1d ago
The Watcher BOUGHT $CAKE at $106.1700 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · breakout-daily","shares":2,"instance":"Rider"}
at $106.17
Alert· 1d ago
The Watcher SOLD $CAKE at $104.2100 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"stop_hit","shares":5,"instance":"Rider"}
at $104.21
Alert· 1d ago
The Watcher BOUGHT $CAKE at $105.8700 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · breakout(105.92)","shares":5,"instance":"Rider"}
at $105.87
Alert· 1d ago +0.1% vs EMA
$CAKE near 200 EMA: +0.07% from 200 EMA at 1:59 PM ET
at $105.49
Alert· 1d ago 3.7× RVOL
CAKE hit 3.665x RVOL at 1:59 PM ET
at $105.49
Alert· 1d ago -0.3% vs EMA
$CAKE near 200 EMA: -0.33% from 200 EMA at 1:13 PM ET
at $105.07
Alert· 1d ago 13.0× RVOL
CAKE hit 12.999x RVOL at 1:13 PM ET
at $105.07
Alert· 1d ago 2.9× RVOL
CAKE hit 2.927x RVOL at 11:01 AM ET
at $105.60
Alert· 2d ago
The Watcher SOLD $CAKE at $105.9200 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"stop_hit","shares":5,"instance":"Rider"}
at $105.92
Alert· 2d ago
The Watcher BOUGHT $CAKE at $105.8000 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · breakout(105.31)","shares":5,"instance":"Rider"}
at $105.80
Alert· 2d ago
The Watcher SOLD $CAKE at $102.0000 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · position","reason":"time_box_slow","shares":13,"instance":"Rider"}
at $102.00
News· SEC EDGAR· 2d ago
CHEESECAKE FACTORY INC filed a Quarterly report (10-Q)
Alert· 2d ago +2.0% vs EMA
CAKE 200EMA (5m) Trending · 78 bars · L3 · +2.01% above EMA · slope +0.30%
at $104.85
Alert· 2d ago +0.8% vs EMA
CAKE 50EMA (5m) Trending · 54 bars · L3 · +0.81% above EMA · slope +0.25%
at $104.85
Alert· 2d ago +0.9% vs EMA
CAKE 200EMA (1m) Trending · 277 bars · L5 · +0.89% above EMA · slope +0.06%
at $104.85
Alert· 2d ago +0.9% vs EMA
CAKE 200EMA (1m) Trending · 277 bars · L5 · +0.89% above EMA · slope +0.06%
at $104.85
News· The Motley Fool· 5d ago Bullish
A Cheesecake Factory Insider Sold Into Record Highs After Blowout Quarter
News· The Motley Fool· 5d ago Bullish
What This Cheesecake Factory Insider Sale Means After a First $1 Billion Quarter
News· SEC EDGAR· 8d ago
CHEESECAKE FACTORY INC: Cautionary Statement Regarding Forward-Looking Statements
News· SEC EDGAR· 8d ago
CHEESECAKE FACTORY INC filed an 8-K: Results of Operations, Regulation FD Disclosure, Other Material Event
News· SEC EDGAR· 63d ago
CHEESECAKE FACTORY INC filed an 8-K: Shareholder Vote
News· The Motley Fool· 92d ago Bullish
These 3 Stocks Could Be Bargain Buys for 2026 and Beyond
News· Investing.com· 100d ago Neutral
Does Cheesecake Factory Stock Have Any Upside Left on the Menu?

Related RETAIL-EATING stocks

Also moving today

The tickers our scanner is lighting up most over the last 48 hours.

CAKE stock FAQ

Why is $CAKE up today?

CAKE is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on CAKE today.

What is the CAKE stock price today?

CAKE last traded at $106.78, up 1.39% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live CAKE alerts?

The CAKE Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged CAKE 83 times in the last 30 days.

What exchange is CAKE on?

CAKE (Cheesecake Factory (The)) trades on XNAS, with a market cap of about $5.24B in the RETAIL-EATING PLACES sector.

Is CAKE good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge CAKE for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.