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$ELF

e.l.f. Beauty, Inc.

XNYS•Materials•Perfumes, Cosmetics & Other Toilet Preparations

$94.99+9.98%+$8.62Prev $86.37LIVE Full chart Live alerts
No recent price bars, the chart lights up when ELF starts printing.

Why is ELF up today? It is at $94.99 (+9.98%), and our scanner flagged it 148 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment ELF spikes, and full due diligence on ELF — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $ELF 148 times in the last 30 days. Create a free account to track $ELF, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$94.99
Change today
+9.98%
Previous close
$86.37
52-week range
$48.82 – $150.99
Valuation & dividend
Market cap
$5.13B
Ownership & volume
Shares outstanding
59.4M
SEC · as of 2026-05-14 · 84d ↗
Insider ownership
3.5%
DEF 14A · 2026-07-08 ↗
Institutional own.
99.9%
Total held
100.0%
Short interest
7.6M
▼ -36% vs prior · as of 2026-07-15
Days to cover
2.8d
Avg daily volume
2.6M
Classification
Sector
Materials
Industry
Perfumes, Cosmetics & Other Toilet Preparations
Exchange
XNYS
Relative volumevs this time of day
5m
1.2x
15m
1.0x
1h
1.2x
1D
0.3x

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Why is $ELF up today?

25 alerts today33.5x RVOLSEC filing

ELF is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 25 unusual-volume and momentum alerts on ELF today, peaking at 33.5x its normal volume. Fresh from the SEC: e.l.f. Beauty, Inc. filed an 8-K: Results of Operations. A material company disclosure like this is often the real catalyst behind a move of this size.

Likely catalystResults of Operations, from the latest SEC filing. Read it →
Why is $ELF moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy16 analysts
Avg target $82.60(-13% downside)
Range $50 – $113
11 buy5 hold0 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

7 buys, 16 sells last 3 months (26/43 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Amin Tarang
Officer
Sold (automatic/other)-50K
0.08% of company
sold 31%110K$3.7M
at $73.59
Jul 1, 26
Amin Tarang
Officer
Other50K
0.08% of company
added 45%161K$1.3M
at $26.84
Jul 1, 26
Hartnett Jennifer Catherine
Officer
Sold (automatic/other)-25K
0.04% of company
sold 47%29K$2.0M
at $80.00
Jul 1, 26
Amin Tarang
Officer
Sold (automatic/other)-18K
0.03% of company
sold 14%110Kn/aJun 10, 26
Amin Tarang
Officer
Sold (automatic/other)-31K
0.05% of company
n/an/an/aJun 10, 26
Amin Tarang
Officer
Acquired (grant/award)+49K
0.08% of company
added 5.8%886Kn/aJun 10, 26
Milsten Scott
Other
Sold (automatic/other)-4Ksold 2.8%145K$214K
at $51.53
Jun 9, 26
Marchisotto Kory
Officer
Sold (automatic/other)-4Ksold 2.3%182K$224K
at $51.53
Jun 9, 26
Fields Mandy J
Officer
Sold (automatic/other)-4Ksold 3.9%107K$223K
at $51.53
Jun 9, 26
Franks Joshua Allen
Officer
Sold (automatic/other)-4Ksold 2.3%150K$181K
at $51.53
Jun 9, 26
Hartnett Jennifer Catherine
Officer
Sold (automatic/other)-4Ksold 7.5%54K$224K
at $51.53
Jun 9, 26
Milsten Scott
Other
Sold (automatic/other)-9K
0.01% of company
sold 5.4%149K$442K
at $51.94
Jun 4, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$ELF Sentiment

Bullish
Bearish100Bullish
📰 News: 6 bull · 0 bearToday: +10.0%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$ELF Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 10m ago
The Watcher BOUGHT $ELF at $94.6200 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · day","reason":"day entry · support-reclaim","shares":2,"instance":"Rider","setup":"support-reclaim"}
at $94.62
Alert· 12m ago
The Watcher SOLD $ELF at $94.5000 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"time_box","shares":15,"instance":"Rider"}
at $94.50
Alert· 28m ago
The Watcher BOUGHT $ELF at $94.9200 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · double-bottom(neckline_break)","shares":15,"instance":"Rider","setup":"double-bottom(neckline_break)"}
at $94.92
Alert· 33m ago 3.2× RVOL
ELF hit 3.155x RVOL at 11:44 AM ET
at $94.36
Alert· 52m ago
The Watcher SOLD $ELF at $94.7200 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"time_box","shares":5,"instance":"Rider"}
at $94.72
Alert· 1h ago
The Watcher BOUGHT $ELF at $95.7220 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · uptrend-now","shares":5,"instance":"Rider","setup":"uptrend-now"}
at $95.72
Alert· 1h ago
The Watcher SOLD $ELF at $95.1500 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"time_box","shares":1,"instance":"Rider"}
at $95.15
Alert· 1h ago -1.22%
$ELF moved -1.22% in 1 min (Level 1) at 11:03 AM ET
at $95.30
Alert· 1h ago 10.7× RVOL
ELF hit 10.714x RVOL at 11:03 AM ET
at $95.49
Alert· 1h ago
The Watcher SOLD $ELF at $95.0000 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · day","reason":"time_box","shares":2,"instance":"Rider"}
at $95.00
Alert· 1h ago
The Watcher BOUGHT $ELF at $94.8300 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · coil-under9 refire","shares":1,"instance":"Rider","setup":"coil-under9 refire"}
at $94.83
Alert· 1h ago
The Watcher BOUGHT $ELF at $95.0300 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · day","reason":"day entry · uptrend-now","shares":2,"instance":"Rider","setup":"uptrend-now"}
at $95.03
Alert· 1h ago
The Watcher SOLD $ELF at $94.2100 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"stop_hit_resting","shares":5,"instance":"Rider","setup":"burst-revbreak"}
at $94.21
Alert· 1h ago 21.1× RVOL
ELF hit 21.078x RVOL at 10:31 AM ET
at $94.50
Alert· 1h ago
The Watcher BOUGHT $ELF at $94.8600 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · burst-revbreak","shares":5,"instance":"Rider","setup":"burst-revbreak"}
at $94.86
Alert· 1h ago
The Watcher SOLD $ELF at $94.5500 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"time_box","shares":3,"instance":"Rider"}
at $94.55
Alert· 1h ago
The Watcher SOLD $ELF at $94.4000 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"Scale out into strength","shares":2,"instance":"Rider","setup":"burst-revbreak"}
at $94.40
Alert· 2h ago
The Watcher BOUGHT $ELF at $92.8400 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · burst-revbreak","shares":4,"instance":"Rider","setup":"burst-revbreak"}
at $92.84
Alert· 2h ago +1.04%
$ELF moved +1.04% in 1 min (Level 1) at 10:07 AM ET
at $92.75
Alert· 2h ago 3.3× RVOL
ELF hit 3.300x RVOL at 10:07 AM ET
at $92.56
Alert· 2h ago
The Watcher SOLD $ELF at $92.5000 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"time_box","shares":4,"instance":"Rider"}
at $92.50
Alert· 2h ago
The Watcher BOUGHT $ELF at $92.4375 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · burst-revbreak","shares":4,"instance":"Rider","setup":"burst-revbreak"}
at $92.44
Alert· 2h ago
The Watcher SOLD $ELF at $91.9200 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · scalp","reason":"time_box","shares":1,"instance":"Rider"}
at $91.92
Alert· 2h ago -2.18%
$ELF moved -2.18% in 1 min (Level 2) at 9:34 AM ET
at $90.96
Alert· 2h ago
The Watcher BOUGHT $ELF at $89.5100 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · scalp","reason":"scalp entry · topplay-first(1m)","shares":1,"instance":"Rider","setup":"topplay-first(1m)"}
at $89.51
News· SEC EDGAR· 20h ago
e.l.f. Beauty, Inc. filed an 8-K: Results of Operations
News· The Motley Fool· 31d ago Bullish
Why e.l.f. Beauty Stock Jumped 32% in June
News· The Motley Fool· 51d ago Bullish
These 3 Beaten-Down Growth Stocks Look Like Long-Term Comeback Candidates
News· The Motley Fool· 56d ago Bullish
This Under-the-Radar Move Will Likely Drive e.l.f. Sales and Could Boost the Stock.
News· Benzinga· 56d ago Bullish
Oil Jumps On Iran Strikes, Nasdaq 100 Falls On Hot Inflation: Stock Market Today
News· The Motley Fool· 62d ago Bullish
2 Growth Stocks Worth Buying Through the Volatility and Holding for a Lifetime
News· The Motley Fool· 63d ago Neutral
Why e.l.f. Beauty Stock Dropped13% in May
News· The Motley Fool· 74d ago Bullish
Is e.l.f. Beauty Stock a Buy as Rhode Drives Growth?

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ELF stock FAQ

Why is $ELF up today?

ELF is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 25 unusual-volume and momentum alerts on ELF today, peaking at 33.5x its normal volume. Fresh from the SEC: e.l.f. Beauty, Inc. filed an 8-K: Results of Operations. A material company disclosure like this is often the real catalyst behind a move of this size.

What is the ELF stock price today?

ELF last traded at $94.99, up 9.98% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live ELF alerts?

The ELF Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged ELF 148 times in the last 30 days.

What exchange is ELF on?

ELF (e.l.f. Beauty, Inc.) trades on XNYS, with a market cap of about $5.13B in the PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS sector.

Is ELF good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge ELF for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.