$HOG
Harley-Davidson, Inc.
XNYS•Industrials•Motorcycles, Bicycles & Parts
Why is HOG down today? It is at $25.76 (-1.64%), and our scanner flagged it 59 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment HOG spikes, and full due diligence on HOG — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $25.76
- Change today
- -1.64%
- Previous close
- $26.19
- 52-week range
- $17.09 – $31.25
- Market cap
- $2.73B
- Dividend yield
- 2.86% ($0.75)
- Institutional own.
- 99.9%
- Total held
- 99.9%
- Tradeable float
- 105K 0% of shares · after 100% institutions
- Short interest
- 17.1M ▲ +0% vs prior · as of 2026-07-15
- Days to cover
- 8.5d
- Avg daily volume
- 2.7M
- Sector
- Industrials
- Industry
- Motorcycles, Bicycles & Parts
- Exchange
- XNYS
- 5m
- 0.6x
- 15m
- 0.8x
- 1h
- 1.0x
- 1D
- 0.1x
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Why is $HOG down today?
HOG is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on HOG today, peaking at 3.0x its normal volume. Fresh from the SEC: HARLEY-DAVIDSON, INC. filed a Quarterly report (10-Q). A material company disclosure like this is often the real catalyst behind a move of this size.
Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →Analyst data via Nasdaq. Not investment advice.
Insiders
1 open-market buy3 buys, 4 sells last 3 months (12/30 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Nova Daniel J Director | Bought (open market) | +40K 0.04% of company | added 100% | 48K | $983K at $24.57 | Jul 31, 26 |
Root Jonathan R Officer | Sold (automatic/other) | -2K | sold 5.0% | 29K | $38K at $24.44 | Jul 1, 26 |
Root Jonathan R Officer | Sold (automatic/other) | -2K | sold 4.8% | 31K | $37K at $23.87 | Jun 1, 26 |
Nova Daniel J Director | Acquired (grant/award) | +5K | added 100% | 8K | n/a | May 21, 26 |
Reintjes Matthew J Director | Acquired (grant/award) | +2K | n/a | 2K | n/a | May 21, 26 |
Root Jonathan R Officer | Sold (automatic/other) | -2K | sold 4.6% | 33K | $38K at $24.21 | May 19, 26 |
Alstead Troy Director | Other | 6K | added 17% | 41K | n/a | May 14, 26 |
Farley Jr James D Director | Other | 6K | added 37% | 22K | n/a | May 14, 26 |
Flees Lori Ann Director | Other | 6K | added 54% | 17K | n/a | May 14, 26 |
Golston Allan C. Director | Other | 3K | added 70% | 7K | n/a | May 14, 26 |
Masood Rafeh Director | Other | 6K | added 80% | 13K | n/a | May 14, 26 |
Sylvester Maryrose Director | Other | 6K | added 27% | 28K | n/a | May 14, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$HOG Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$HOG Activity
News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.
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HOG stock FAQ
Why is $HOG down today?
HOG is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on HOG today, peaking at 3.0x its normal volume. Fresh from the SEC: HARLEY-DAVIDSON, INC. filed a Quarterly report (10-Q). A material company disclosure like this is often the real catalyst behind a move of this size.
What is the HOG stock price today?
HOG last traded at $25.76, down 1.64% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Does HOG pay a dividend?
Yes. HOG currently has a dividend yield of about 2.86% ($0.75 per share per year). Dividend figures can change; this is not investment advice.
Where can I see live HOG alerts?
The HOG Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged HOG 59 times in the last 30 days.
What exchange is HOG on?
HOG (Harley-Davidson, Inc.) trades on XNYS, with a market cap of about $2.73B in the MOTORCYCLES, BICYCLES & PARTS sector.
Is HOG good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge HOG for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.