$REF
Reformation Inc.
XNYS•Consumer Discretionary•Women'S, Misses': and Juniors Outerwear
$14.63
▼-4.44%-$0.680
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Plans & pricingDonateReformation Inc.
XNYS•Consumer Discretionary•Women'S, Misses': and Juniors Outerwear
Why is REF down today? It is at $14.63 (-4.44%), and our scanner flagged it 68 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment REF spikes, and full due diligence on REF — key stats, earnings, dilution and insider activity. Free.
Our scanner flagged $REF 68 times in the last 30 days. Create a free account to track $REF, build a watchlist, and get instant unusual-volume alerts, with a full day of premium now and 5 more when you verify your email, no card needed.
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Here is the latest on REF from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for REF today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystReformation Inc.: Q2 FY2026 results, three months to Jun 27, 2026, from an SEC filing. Read it →* Institutional ownership was unavailable, so float is insider-deduped only.
A share sale has already completed, so that supply is out there. Size not stated in the filing.
Some filings did not state a size, so these are floors.
Recent priced share offering — a one-time sale that has already completed (not ongoing)
Sources: float & market cap via Polygon · short interest via FINRA · borrow & shortability via Alpaca · SSR from Reg SHO 201 · filings & dilution via SEC EDGAR · analysts via Nasdaq.
Auto-generated from public data for research and education. Not investment advice.
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Refo Scsp Beneficial Owner (10%) | Sold (automatic/other) | -150K 0.3% of company | sold 0.5% | 28.94M | $2.1M at $13.95 | Sep 1, 26 |
Aflalo Yael Director | Sold (automatic/other) | -60K 0.1% of company | sold 0.5% | 11.67M | $841K at $13.95 | Sep 1, 26 |
Refo Scsp Beneficial Owner (10%) | Sold (automatic/other) | -2.99M 5.1% of company | sold 9.3% | 29.09M | $41.7M at $13.95 | Jul 31, 26 |
Borenstein Hali Officer | Sold (automatic/other) | -171K 0.3% of company | sold 13% | 1.13M | $2.4M at $13.95 | Jul 31, 26 |
Aflalo Yael Director | Sold (automatic/other) | -1.20M 2.0% of company | sold 9.3% | 11.73M | $16.8M at $13.95 | Jul 29, 26 |
Coyle John Joseph Director | Acquired (grant/award) | +9K 0.02% of company | added 16% | 66K | n/a | Jul 29, 26 |
Miller Steven Clive Director | Acquired (grant/award) | +9K 0.02% of company | added 91% | 20K | n/a | Jul 29, 26 |
Tchakarov Ivan Officer | Acquired (grant/award) | +167K 0.3% of company | added 100% | 187K | n/a | Jul 29, 26 |
Kleine Brigitte Director | Acquired (grant/award) | +9K 0.02% of company | n/a | 9K | n/a | Jul 29, 26 |
Borenstein Hali Officer | Acquired (grant/award) | +1.13M 1.9% of company | added 100% | 1.30M | n/a | Jul 29, 26 |
Rauch Stacey Director | Acquired (grant/award) | +9K 0.02% of company | n/a | 9K | n/a | Jul 29, 26 |
Moore Joshua Officer | Acquired (grant/award) | +257K 0.4% of company | added 100% | 325K | n/a | Jul 29, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
Blend of news sentiment, today’s move, and community votes. Not investment advice.
News, unusual-volume alerts, AI-trader trades and community chatter - the whole story, newest first.
Comparable names in women's, misses': and juniors outerwear, closest in size first.
Here is the latest on REF from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for REF today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
REF last traded at $14.63, down 4.44% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
The REF Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged REF 68 times in the last 30 days.
REF (Reformation Inc.) trades on XNYS, with a market cap of about $864M in the Women's, Misses': and Juniors Outerwear sector.
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge REF for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.
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