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$ROKU

Roku, Inc. Class A Common Stock

XNASCommunication ServicesCable & Other Pay Television Services

$149.92+2.01%+$2.96Prev $146.96LIVE Full chart Live alerts
No recent price bars, the chart lights up when ROKU starts printing.

Why is ROKU up today? It is at $149.92 (+2.01%), and our scanner flagged it 4 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment ROKU spikes, and full due diligence on ROKU — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $ROKU 4 times in the last 30 days. Create a free account to track $ROKU, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$149.92
Change today
+2.01%
Previous close
$146.96
52-week range
$78.53 – $148.88
Valuation & dividend
Market cap
$21.73B
Ownership & volume
Shares outstanding
147.8M
Insider ownership
2.4%
DEF 14A · 2026-04-24
Institutional own.
96.10%
Total held
98.5%
Tradeable float
2.3M
2% of shares · after 2% insiders + 96% institutions
Short interest
8.2M
▲ +38% vs prior · as of 2026-07-15
Days to cover
2.5d
Avg daily volume
3.5M
Classification
Sector
Communication Services
Industry
Cable & Other Pay Television Services
Exchange
XNAS
Relative volumevs this time of day
5m
0.4x
15m
1.5x
1h
1.3x
1D
0.1x

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Why is $ROKU up today?

Here is the latest on ROKU from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ROKU today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystMerger / acquisition agreement, from the latest SEC filing. Read it →
Why is $ROKU moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low float · 2.3M shShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusBuy22 analysts
Avg target $161.45(+8% upside)
Range $145 – $175
9 buy13 hold0 sell

Analyst data via Nasdaq. Not investment advice.

$ROKU Sentiment

Bullish
Bearish84Bullish
📰 News: 2 bull · 0 bearToday: +2.0%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$ROKU Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 7d ago +0.8% vs EMA
ROKU 200EMA (5m) Trending · 77 bars · L3 · +0.78% above EMA · slope +0.16%
at $145.37
Alert· 7d ago +0.3% vs EMA
ROKU 50EMA (5m) Trending · 77 bars · L3 · +0.25% above EMA · slope +0.25%
at $145.37
Alert· 7d ago +0.3% vs EMA
ROKU 200EMA (1m) Trending · 276 bars · L5 · +0.33% above EMA · slope +0.07%
at $145.37
Alert· 7d ago +0.3% vs EMA
ROKU 200EMA (1m) Trending · 276 bars · L5 · +0.33% above EMA · slope +0.07%
at $145.37
Alert· 7d ago 8.1× RVOL
ROKU hit 8.065x RVOL at 10:54 AM ET
at $144.61
News· The Motley Fool· 8d ago Neutral
Down 25%, Is It Finally Time to Buy Netflix (NFLX) Stock?
Alert· 9d ago 18.2× RVOL
ROKU hit 18.189x RVOL at 12:28 PM ET
at $143.81
News· The Motley Fool· 14d ago Neutral
Fox Buys Roku, and Now Comcast Is Spinning Off NBCUniversal. Does Netflix Need to Make a Big Move This Summer?
Alert· 16d ago +0.4% vs EMA
$ROKU near 200 EMA: +0.37% from 200 EMA at 12:03 PM ET
at $145.41
Alert· 16d ago 13.6× RVOL
ROKU hit 13.613x RVOL at 12:03 PM ET
at $145.41
Alert· 16d ago +0.2% vs EMA
ROKU 50EMA (1m) Trending · 60 bars · L3 · +0.19% above EMA · slope +0.09%
at $145.25
Alert· 17d ago +0.2% vs EMA
$ROKU near 200 EMA: +0.24% from 200 EMA at 8:52 AM ET
at $144.67
Alert· 17d ago 2.8× RVOL
ROKU hit 2.776x RVOL at 8:52 AM ET
at $144.67
News· The Motley Fool· 24d ago Bullish
Netflix Is Down 43% From Its Most Recent High. History Says This May Happen Next
News· The Motley Fool· 25d ago Neutral
3 Reasons Why Netflix Has a Lot to Prove on July 16
News· The Motley Fool· 28d ago Bullish
Why The Trade Desk Fell 16% in June
News· The Motley Fool· 29d ago Neutral
Why Netflix Stock Dropped 24% in the First Half of 2026
News· SEC EDGAR· 29d ago
ROKU, INC filed a Merger / acquisition communication (425)
News· The Motley Fool· 34d ago Neutral
Comcast's Data Advantage: Can Targeted Streaming Ads Offset the Decline in Pay TV?

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ROKU stock FAQ

Why is $ROKU up today?

Here is the latest on ROKU from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ROKU today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the ROKU stock price today?

ROKU last traded at $149.92, up 2.01% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live ROKU alerts?

The ROKU Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged ROKU 4 times in the last 30 days.

What exchange is ROKU on?

ROKU (Roku, Inc. Class A Common Stock) trades on XNAS, with a market cap of about $21.73B in the CABLE & OTHER PAY TELEVISION SERVICES sector.

Is ROKU good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge ROKU for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.