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$SAM

Boston Beer Company

XNYSConsumer StaplesMalt Beverages

$183.37-0.77%$1.42Prev $184.79LIVE Full chart Live alerts
No recent price bars, the chart lights up when SAM starts printing.

Why is SAM down today? It is at $183.37 (-0.77%), and our scanner flagged it 16 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SAM spikes, and full due diligence on SAM — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $SAM 16 times in the last 30 days. Create a free account to track $SAM, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$183.37
Change today
-0.77%
Previous close
$184.79
52-week range
$158.68 – $264.46
Valuation & dividend
Market cap
$1.54B
Ownership & volume
Shares outstanding
10.4M
Live vendor count
Insider ownership
27.5%
DEF 14A · 2026-04-10
Institutional own.
99.9%
Total held
100.0%
Short interest
1.6M
▼ -3% vs prior · as of 2026-07-15
Days to cover
5.6d
Avg daily volume
226K
Classification
Sector
Consumer Staples
Industry
Malt Beverages
Exchange
XNYS
Relative volumevs this time of day
5m
0.8x
15m
0.5x
1h
0.4x
1D
0.1x

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Why is $SAM down today?

Here is the latest on SAM from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SAM today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $SAM moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusHold11 analysts
Avg target $204.92(+12% upside)
Range $165 – $295
1 buy9 hold1 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

Insiders buying6 buys, 0 sells last 3 months (16/11 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Joyce Meghan V.
Director
Acquired (grant/award)+358added 50%1Kn/aMay 27, 26
Fisher Cynthia A
Director
Acquired (grant/award)+358added 8.9%4Kn/aMay 27, 26
Nemeth Julio N
Director
Acquired (grant/award)+358added 50%1Kn/aMay 27, 26
Swanson Cynthia
Director
Acquired (grant/award)+358added 38%1Kn/aMay 27, 26
Jordan Joseph Hugh
Director
Acquired (grant/award)+358added 34%1Kn/aMay 27, 26
Stone Christopher Isaac
Director
Acquired (grant/award)+358added 34%1Kn/aMay 27, 26
Fisher Cynthia A
Director
Other2K
0.02% of company
added 63%4K$246K
at $157.58
Apr 2, 26
Murphy Matthew Donal
Officer
Acquired (grant/award)+129added 1.8%7K$18K
at $136.07
Mar 20, 26
Reynoso Diego
Officer
Sold (automatic/other)-622sold 2.9%21K$141K
at $226.78
Mar 1, 26
Reynoso Diego
Officer
Acquired (grant/award)+6K
0.07% of company
added 28%26Kn/aMar 1, 26
Crowley Michael R.
Officer
Sold (automatic/other)-341sold 3.1%11K$77K
at $226.78
Mar 1, 26
Crowley Michael R.
Officer
Acquired (grant/award)+2K
0.03% of company
added 21%13Kn/aMar 1, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$SAM Sentiment

Neutral
Bearish48Bullish
📰 News: 1 bull · 1 bearToday: -0.8%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$SAM Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 2d ago 3.3× RVOL
SAM hit 3.340x RVOL at 3:18 PM ET
at $184.71
Alert· 6d ago 6.2× RVOL
SAM hit 6.219x RVOL at 11:52 AM ET
at $181.65
Alert· 6d ago +0.3% vs EMA
SAM 50EMA (1m) Trending · 60 bars · L3 · +0.34% above EMA · slope +0.32%
at $184.11
Alert· 6d ago +0.3% vs EMA
SAM 50EMA (1m) Trending · 60 bars · L3 · +0.34% above EMA · slope +0.32%
at $184.11
Alert· 7d ago 3.0× RVOL
SAM hit 2.974x RVOL at 11:27 AM ET
at $181.17
Alert· 9d ago 2.8× RVOL
SAM hit 2.807x RVOL at 12:58 PM ET
at $185.29
Alert· 9d ago +2.6% vs EMA
SAM 200EMA (5m) Trending · 75 bars · L3 · +2.62% above EMA · slope +0.70%
at $183.86
Alert· 9d ago +0.9% vs EMA
SAM 200EMA (1m) Trending · 78 bars · L3 · +0.88% above EMA · slope +0.38%
at $183.86
Alert· 9d ago -1.32%
$SAM moved -1.32% in 1 min (Level 1) at 2:59 PM ET
at $185.70
Alert· 9d ago 13.3× RVOL
SAM hit 13.267x RVOL at 2:59 PM ET
at $185.70
Alert· 9d ago +2.1% vs EMA
$SAM near 200 EMA: +2.14% from 200 EMA at 2:58 PM ET
at $185.81
Alert· 9d ago 3.7× RVOL
SAM hit 3.677x RVOL at 2:58 PM ET
at $185.81
Alert· 10d ago -0.1% vs EMA
$SAM near 200 EMA: -0.10% from 200 EMA at 12:43 PM ET
at $180.77
Alert· 10d ago 4.1× RVOL
SAM hit 4.086x RVOL at 12:43 PM ET
at $180.77
Alert· 10d ago 2.3× RVOL
SAM hit 2.289x RVOL at 11:05 AM ET
at $183.28
Alert· 12d ago +3.0% vs EMA
SAM 200EMA (5m) Trending · 68 bars · L3 · +2.96% above EMA · slope +0.67%
at $180.08
Alert· 12d ago +0.7% vs EMA
SAM 50EMA (5m) Trending · 71 bars · L3 · +0.73% above EMA · slope +0.97%
at $180.08
Alert· 12d ago +1.5% vs EMA
SAM 200EMA (1m) Trending · 188 bars · L4 · +1.48% above EMA · slope +0.34%
at $180.08
Alert· 12d ago +1.5% vs EMA
SAM 200EMA (1m) Trending · 188 bars · L4 · +1.48% above EMA · slope +0.34%
at $180.08
Alert· 12d ago +1.7% vs EMA
$SAM near 200 EMA: +1.74% from 200 EMA at 2:44 PM ET
at $179.09
Alert· 12d ago +1.02%
$SAM moved +1.02% in 1 min (Level 1) at 2:44 PM ET
at $179.09
Alert· 13d ago +2.8% vs EMA
$SAM near 200 EMA: +2.83% from 200 EMA at 1:25 PM ET
at $179.07
Alert· 13d ago 15.0× RVOL
SAM hit 14.971x RVOL at 1:25 PM ET
at $179.07
Alert· 13d ago +1.34%
$SAM moved +1.34% in 1 min (Level 1) at 10:00 AM ET
at $173.62
News· SEC EDGAR· 13d ago
BOSTON BEER CO INC filed a Quarterly report (10-Q)
News· SEC EDGAR· 13d ago
BOSTON BEER CO INC: BOSTON (July 23, 2026) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the second quarter ended June 27, 2026. Key results were:
Alert· 13d ago +1.72%
$SAM moved +1.72% in 1 min (Level 1) at 4:23 PM ET
at $180.00
News· SEC EDGAR· 65d ago
BOSTON BEER CO INC filed an 8-K: Change in Control, Other Material Event
News· SEC EDGAR· 65d ago
BOSTON BEER CO INC filed an 8-K: Other Material Event
News· GlobeNewswire Inc.· 168d ago Bullish
Dogfish Head & the Grateful Dead Launch NEW Grateful Dead Citrus Daydream Lager
News· GlobeNewswire Inc.· 267d ago Neutral
ANGRY ORCHARD® HARD CIDER LAUNCHES THE “WORLD’S ANGRIEST” CIDER
News· The Motley Fool· 491d ago Bearish
Down 21% This Year, Is Boston Beer a Buy?
News· GlobeNewswire Inc.· 500d ago Neutral
The Future of On-Trade Alcoholic Drinks, 2025 Market Research Report - Assessing the Challenges, Adaptation Strategies, and Adding Value

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SAM stock FAQ

Why is $SAM down today?

Here is the latest on SAM from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SAM today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the SAM stock price today?

SAM last traded at $183.37, down 0.77% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live SAM alerts?

The SAM Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SAM 16 times in the last 30 days.

What exchange is SAM on?

SAM (Boston Beer Company) trades on XNYS, with a market cap of about $1.54B in the MALT BEVERAGES sector.

Is SAM good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SAM for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.