$SBH
Sally Beauty Holdings, Inc.
XNYS
Why is SBH up today? It is at $15.88 (+0.57%), and our scanner flagged it 28 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SBH spikes, and full due diligence on SBH — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $15.88
- Change today
- +0.57%
- Previous close
- $15.79
- 52-week range
- $11.54 – $17.92
- Market cap
- $1.51B
- Institutional own.
- 99.9%
- Total held
- 100.0%
- Short interest
- 20.1M ▼ -0% vs prior · as of 2026-07-15
- Days to cover
- 15.1d
- Avg daily volume
- 1.8M
- Exchange
- XNYS
- 5m
- 0.2x
- 15m
- 0.3x
- 1h
- 0.5x
- 1D
- 0.0x
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Why is $SBH up today?
Here is the latest on SBH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SBH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →Analyst data via Nasdaq. Not investment advice.
Insiders
0 buys, 1 sells last 3 months (4/9 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Platz Marlo Michelle Cormier Officer | Sold (automatic/other) | -43K 0.04% of company | sold 24% | 138K | $543K at $12.70 | Jun 8, 26 |
Platz Marlo Michelle Cormier Officer | Other | 43K 0.04% of company | added 31% | 181K | $389K at $9.09 | Jun 8, 26 |
Cox Erin Nealy Director | Other | 51K 0.05% of company | added 100% | 56K | n/a | Apr 21, 26 |
Molloy Lawrence Director | Other | 15K 0.02% of company | added 94% | 30K | n/a | Jan 22, 26 |
Flur Dorlisa K Director | Other | 15K 0.02% of company | added 34% | 57K | n/a | Jan 22, 26 |
Boyer Jeffrey N Director | Other | 15K 0.02% of company | added 52% | 42K | n/a | Jan 22, 26 |
Bishop Rachel Rothe Director | Other | 15K 0.02% of company | added 67% | 36K | n/a | Jan 22, 26 |
Mcintosh Kim Officer | Sold (automatic/other) | -6K | sold 22% | 21K | $93K at $15.71 | Dec 11, 25 |
Sherman Scott C Officer | Sold (automatic/other) | -15K 0.02% of company | sold 21% | 58K | $244K at $16.27 | Dec 1, 25 |
Spinks Mark Gregory Officer | Sold (automatic/other) | -25K 0.03% of company | sold 16% | 129K | $350K at $14.18 | Nov 15, 25 |
Spinks Mark Gregory Officer | Other | 66K 0.07% of company | n/a | 16K | n/a | Nov 15, 25 |
Sherman Scott C Officer | Sold (automatic/other) | -18K 0.02% of company | sold 20% | 73K | $255K at $14.18 | Nov 15, 25 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$SBH Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$SBH Activity
News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

SBH stock FAQ
Why is $SBH up today?
Here is the latest on SBH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SBH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the SBH stock price today?
SBH last traded at $15.88, up 0.57% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Where can I see live SBH alerts?
The SBH Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SBH 28 times in the last 30 days.
What exchange is SBH on?
SBH (Sally Beauty Holdings, Inc.) trades on XNYS, with a market cap of about $1.51B.
Is SBH good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SBH for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.