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$SBH

Sally Beauty Holdings, Inc.

XNYS

$15.88+0.57%+$0.0900Prev $15.79LIVE Full chart Live alerts
No recent price bars, the chart lights up when SBH starts printing.

Why is SBH up today? It is at $15.88 (+0.57%), and our scanner flagged it 28 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SBH spikes, and full due diligence on SBH — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $SBH 28 times in the last 30 days. Create a free account to track $SBH, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$15.88
Change today
+0.57%
Previous close
$15.79
52-week range
$11.54 – $17.92
Valuation & dividend
Market cap
$1.51B
Ownership & volume
Shares outstanding
95.4M
Live vendor count
Insider ownership
2.1%
DEF 14A · 2025-12-10
Institutional own.
99.9%
Total held
100.0%
Short interest
20.1M
▼ -0% vs prior · as of 2026-07-15
Days to cover
15.1d
Avg daily volume
1.8M
Classification
Exchange
XNYS
Relative volumevs this time of day
5m
0.2x
15m
0.3x
1h
0.5x
1D
0.0x

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Why is $SBH up today?

Here is the latest on SBH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SBH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $SBH moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy3 analysts
Avg target $17.33(+9% upside)
Range $13 – $20
2 buy0 hold1 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

0 buys, 1 sells last 3 months (4/9 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Platz Marlo Michelle Cormier
Officer
Sold (automatic/other)-43K
0.04% of company
sold 24%138K$543K
at $12.70
Jun 8, 26
Platz Marlo Michelle Cormier
Officer
Other43K
0.04% of company
added 31%181K$389K
at $9.09
Jun 8, 26
Cox Erin Nealy
Director
Other51K
0.05% of company
added 100%56Kn/aApr 21, 26
Molloy Lawrence
Director
Other15K
0.02% of company
added 94%30Kn/aJan 22, 26
Flur Dorlisa K
Director
Other15K
0.02% of company
added 34%57Kn/aJan 22, 26
Boyer Jeffrey N
Director
Other15K
0.02% of company
added 52%42Kn/aJan 22, 26
Bishop Rachel Rothe
Director
Other15K
0.02% of company
added 67%36Kn/aJan 22, 26
Mcintosh Kim
Officer
Sold (automatic/other)-6Ksold 22%21K$93K
at $15.71
Dec 11, 25
Sherman Scott C
Officer
Sold (automatic/other)-15K
0.02% of company
sold 21%58K$244K
at $16.27
Dec 1, 25
Spinks Mark Gregory
Officer
Sold (automatic/other)-25K
0.03% of company
sold 16%129K$350K
at $14.18
Nov 15, 25
Spinks Mark Gregory
Officer
Other66K
0.07% of company
n/a16Kn/aNov 15, 25
Sherman Scott C
Officer
Sold (automatic/other)-18K
0.02% of company
sold 20%73K$255K
at $14.18
Nov 15, 25

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$SBH Sentiment

Bullish
Bearish80Bullish
📰 News: 4 bull · 0 bearToday: +0.6%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$SBH Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 21h ago -1.4% vs EMA
$SBH near 200 EMA: -1.39% from 200 EMA at 12:17 PM ET
at $16.39
Alert· 21h ago 7.0× RVOL
SBH hit 7.035x RVOL at 12:17 PM ET
at $16.39
Alert· 22h ago 2.0× RVOL
SBH hit 2.000x RVOL at 11:00 AM ET
at $16.62
Alert· 1d ago +1.5% vs EMA
$SBH near 200 EMA: +1.50% from 200 EMA at 1:46 PM ET
at $16.71
Alert· 1d ago 11.5× RVOL
SBH hit 11.484x RVOL at 1:46 PM ET
at $16.71
Alert· 1d ago 2.9× RVOL
SBH hit 2.876x RVOL at 1:03 PM ET
at $16.58
Alert· 2d ago
Why Sally Beauty Stock Popped Today
at $16.16
News· The Motley Fool· 2d ago Bullish
Why Sally Beauty Stock Popped Today
News· SEC EDGAR· 2d ago
Sally Beauty Holdings, Inc. filed a Quarterly report (10-Q)
Alert· 2d ago +2.2% vs EMA
SBH 200EMA (5m) Trending · 77 bars · L3 · +2.18% above EMA · slope +0.55%
at $16.16
Alert· 2d ago -1.7% vs EMA
$SBH near 200 EMA: -1.65% from 200 EMA at 2:55 PM ET
at $16.00
Alert· 2d ago 8.3× RVOL
SBH hit 8.257x RVOL at 2:55 PM ET
at $16.00
Alert· 2d ago +0.1% vs EMA
$SBH near 200 EMA: +0.10% from 200 EMA at 2:10 PM ET
at $16.17
Alert· 2d ago 3.7× RVOL
SBH hit 3.671x RVOL at 2:10 PM ET
at $16.17
Alert· 2d ago -0.5% vs EMA
$SBH crossed below 200 EMA (-0.51% vs EMA) at 1:57 PM ET
at $16.08
Alert· 2d ago -1.44%
$SBH moved -1.44% in 1 min (Level 1) at 1:57 PM ET
at $16.08
Alert· 2d ago +1.0% vs EMA
$SBH near 200 EMA: +0.95% from 200 EMA at 1:20 PM ET
at $16.27
Alert· 2d ago -1.62%
$SBH moved -1.62% in 1 min (Level 1) at 1:20 PM ET
at $16.27
Alert· 2d ago 9.5× RVOL
SBH hit 9.507x RVOL at 1:20 PM ET
at $16.27
Alert· 2d ago -0.1% vs EMA
$SBH near 200 EMA: -0.07% from 200 EMA at 1:00 PM ET
at $16.10
Alert· 2d ago 2.1× RVOL
SBH hit 2.093x RVOL at 1:00 PM ET
at $16.10
Alert· 2d ago +1.13%
$SBH moved +1.13% in 1 min (Level 1) at 12:01 PM ET
at $16.52
Alert· 2d ago 18.7× RVOL
SBH hit 18.676x RVOL at 12:01 PM ET
at $16.51
Alert· 2d ago +2.1% vs EMA
$SBH near 200 EMA: +2.14% from 200 EMA at 11:56 AM ET
at $16.41
Alert· 2d ago 5.9× RVOL
SBH hit 5.890x RVOL at 11:56 AM ET
at $16.41
Alert· 2d ago -2.09%
$SBH moved -2.09% in 1 min (Level 1) at 11:27 AM ET
at $16.29
Alert· 2d ago 11.7× RVOL
SBH hit 11.722x RVOL at 11:27 AM ET
at $16.34
News· SEC EDGAR· 3d ago
Sally Beauty Holdings, Inc. filed an 8-K: Results of Operations, Regulation FD Disclosure
News· SEC EDGAR· 86d ago
Sally Beauty Holdings, Inc. filed a Quarterly report (10-Q)
News· SEC EDGAR· 87d ago
Sally Beauty Holdings, Inc. filed an 8-K: Results of Operations, Regulation FD Disclosure
News· GlobeNewswire Inc.· 590d ago Bullish
Key Growth Opportunities in the Eastern European Cosmetics and Toiletries Industry 2024
News· GlobeNewswire Inc.· 603d ago Bullish
Who What Wear Unveils Festive, Arcade-Inspired ‘Most Wanted: Holiday Fun House’ Pop-Up in LA
News· GlobeNewswire Inc.· 610d ago Bullish
Sally Beauty: Your Leading Destination for Holiday Glam and Gifting

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SBH stock FAQ

Why is $SBH up today?

Here is the latest on SBH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SBH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the SBH stock price today?

SBH last traded at $15.88, up 0.57% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live SBH alerts?

The SBH Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SBH 28 times in the last 30 days.

What exchange is SBH on?

SBH (Sally Beauty Holdings, Inc.) trades on XNYS, with a market cap of about $1.51B.

Is SBH good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SBH for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.