$SMPL
The Simply Good Foods Company Common Stock
XNAS
Why is SMPL down today? It is at $11.05 (-1.16%), and our scanner flagged it 44 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment SMPL spikes, and full due diligence on SMPL — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $11.05
- Change today
- -1.16%
- Previous close
- $11.18
- 52-week range
- $9.88 – $30.36
- Market cap
- $989M
- Institutional own.
- 99.9%
- Total held
- 100.0%
- Short interest
- 6.9M ▼ -4% vs prior · as of 2026-07-15
- Days to cover
- 2.4d
- Avg daily volume
- 2.2M
- Exchange
- XNAS
- 5m
- 2.1x
- 15m
- 1.1x
- 1h
- 1.1x
- 1D
- 0.1x
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Why is $SMPL down today?
Here is the latest on SMPL from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SMPL today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →Analyst data via Nasdaq. Not investment advice.
Insiders
Insiders buying2 open-market buys3 buys, 1 sells last 3 months (33/10 over 12 months)Show 12 recent transactionsMinimize 12 recent transactions
| Insider | Action | Shares | % of position | Owns after | Value | Date |
|---|---|---|---|---|---|---|
Kraft Timothy Richard Officer | Acquired (grant/award) | +88K 0.10% of company | added 100% | 148K | n/a | Jul 22, 26 |
Bealer Christopher J Officer | Acquired (grant/award) | +73K 0.08% of company | added 100% | 133K | n/a | Jul 22, 26 |
Daley Clayton C Jr Director | Bought (open market) | +10K 0.01% of company | added 9.8% | 112K | $118K at $11.78 | May 14, 26 |
West David J Director | Sold (automatic/other) | -348K 0.4% of company | sold 17% | 1.66M | n/a | May 12, 26 |
Kilts James M Director | Bought (open market) | +80K 0.09% of company | added 86% | 173K | $991K at $12.39 | Apr 23, 26 |
Bealer Christopher J Officer | Sold (automatic/other) | -2K | sold 3.8% | 60K | $27K at $11.61 | Apr 16, 26 |
Held Amy C Officer | Sold (automatic/other) | -2K | sold 4.8% | 38K | $31K at $16.38 | Mar 4, 26 |
White James D Director | Acquired (grant/award) | +7K | added 29% | 29K | n/a | Jan 28, 26 |
Montgomery Robert G. Director | Acquired (grant/award) | +7K | added 12% | 62K | n/a | Jan 28, 26 |
Mally Romitha Director | Acquired (grant/award) | +7K | added 100% | 10K | n/a | Jan 28, 26 |
Goolsby Michelle P Director | Acquired (grant/award) | +7K | added 19% | 41K | n/a | Jan 28, 26 |
Ritterbush David W Director | Acquired (grant/award) | +7K | added 32% | 27K | n/a | Jan 28, 26 |
Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.
$SMPL Sentiment
BearishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$SMPL Activity
News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.
SMPL stock FAQ
Why is $SMPL down today?
Here is the latest on SMPL from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for SMPL today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the SMPL stock price today?
SMPL last traded at $11.05, down 1.16% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Where can I see live SMPL alerts?
The SMPL Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged SMPL 44 times in the last 30 days.
What exchange is SMPL on?
SMPL (The Simply Good Foods Company Common Stock) trades on XNAS, with a market cap of about $989M.
Is SMPL good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge SMPL for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.