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$BFH

Bread Financial Holdings, Inc.

XNYSFinancialsPersonal Credit Institutions

$111.66-0.61%$0.6800Prev $112.34LIVE Full chart Live alerts
No recent price bars, the chart lights up when BFH starts printing.

Why is BFH down today? It is at $111.66 (-0.61%), and our scanner flagged it 12 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment BFH spikes, and full due diligence on BFH — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $BFH 12 times in the last 30 days. Create a free account to track $BFH, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$111.66
Change today
-0.61%
Previous close
$112.34
52-week range
$53.83 – $114.12
Valuation & dividend
Market cap
$4.32B
Dividend yield
0.82% ($0.92)
Ex-dividend
Aug 31
Ownership & volume
Shares outstanding
38.4M
SEC 10-Q · Jul 28, 2026
Insider ownership
1.3%
DEF 14A · 2026-04-07
Institutional own.
99.9%
Total held
100.0%
Short interest
2.9M
▲ +3% vs prior · as of 2026-07-15
Days to cover
4.4d
Avg daily volume
729K
Classification
Sector
Financials
Industry
Personal Credit Institutions
Exchange
XNYS
Relative volumevs this time of day
5m
0.9x
15m
1.1x
1h
0.5x
1D
0.0x

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Why is $BFH down today?

Here is the latest on BFH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for BFH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $BFH moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusBuy12 analysts
Avg target $116.25(+4% upside)
Range $104 – $132
7 buy5 hold0 sell

Analyst data via Nasdaq. Not investment advice.

$BFH is down 0.6% today and has a recent share offering on file. See who may be selling into moves →

Dilution watch

Recent offering

Recent priced share offering — a one-time sale that has already completed (not ongoing). If $BFH runs, these filings show who may be positioned to sell new or newly-registered shares into the move.

Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.

$BFH Sentiment

Bullish
Bearish76Bullish
📰 News: 2 bull · 0 bearToday: -0.6%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$BFH Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 1d ago +0.9% vs EMA
BFH 200EMA (5m) Trending · 78 bars · L3 · +0.90% above EMA · slope +0.29%
at $112.45
Alert· 2d ago 15.1× RVOL
BFH hit 15.066x RVOL at 11:18 AM ET
at $113.42
Alert· 5d ago 3.1× RVOL
BFH hit 3.123x RVOL at 3:22 PM ET
at $107.25
Alert· 6d ago +2.2% vs EMA
BFH 200EMA (5m) Trending · 69 bars · L3 · +2.24% above EMA · slope +0.37%
at $110.86
Alert· 6d ago +0.9% vs EMA
BFH 50EMA (5m) Trending · 55 bars · L3 · +0.93% above EMA · slope +0.52%
at $110.86
Alert· 6d ago +1.2% vs EMA
BFH 200EMA (1m) Trending · 158 bars · L4 · +1.15% above EMA · slope +0.15%
at $110.86
Alert· 6d ago +1.2% vs EMA
BFH 200EMA (1m) Trending · 158 bars · L4 · +1.15% above EMA · slope +0.15%
at $110.86
Alert· 6d ago +0.6% vs EMA
$BFH near 200 EMA: +0.60% from 200 EMA at 2:48 PM ET
at $110.08
Alert· 6d ago 3.8× RVOL
BFH hit 3.749x RVOL at 2:48 PM ET
at $110.08
Alert· 6d ago +0.5% vs EMA
$BFH near 200 EMA: +0.52% from 200 EMA at 2:15 PM ET
at $109.75
Alert· 6d ago 46.0× RVOL
BFH hit 46.017x RVOL at 2:15 PM ET
at $109.75
Alert· 7d ago 5.0× RVOL
BFH hit 4.948x RVOL at 2:58 PM ET
at $110.05
Alert· 9d ago +1.1% vs EMA
BFH 200EMA (5m) Trending · 78 bars · L3 · +1.07% above EMA · slope +0.24%
at $106.01
News· SEC EDGAR· 9d ago
BREAD FINANCIAL HOLDINGS, INC. filed a Quarterly report (10-Q)
Alert· 9d ago +1.3% vs EMA
$BFH near 200 EMA: +1.30% from 200 EMA at 12:49 PM ET
at $108.26
Alert· 9d ago 4.3× RVOL
BFH hit 4.318x RVOL at 12:49 PM ET
at $108.26
Alert· 9d ago 2.4× RVOL
BFH hit 2.396x RVOL at 12:03 PM ET
at $108.83
Alert· 12d ago 2.0× RVOL
BFH hit 2.000x RVOL at 11:54 AM ET
at $102.50
Alert· 13d ago +0.9% vs EMA
$BFH near 200 EMA: +0.89% from 200 EMA at 11:15 AM ET
at $102.80
Alert· 13d ago +1.02%
$BFH moved +1.02% in 1 min (Level 1) at 11:15 AM ET
at $102.80
Alert· 13d ago 6.7× RVOL
BFH hit 6.685x RVOL at 11:02 AM ET
at $101.85
News· GlobeNewswire Inc.· 14d ago Bullish
Bread Financial Provides Performance Update for June 2026
News· GlobeNewswire Inc.· 14d ago Neutral
Bread Financial Reports Second Quarter 2026 Results
News· GlobeNewswire Inc.· 14d ago Bullish
Bread Financial Declares Dividends on Preferred and Common Stock
News· SEC EDGAR· 14d ago
BREAD FINANCIAL HOLDINGS, INC.: End-of-period credit card and other loans
News· SEC EDGAR· 14d ago
BREAD FINANCIAL HOLDINGS, INC. filed an 8-K: Results of Operations, Regulation FD Disclosure, Other Material Event
Alert· 14d ago +1.2% vs EMA
BFH 200EMA (5m) Trending · 54 bars · L3 · +1.24% above EMA · slope +0.25%
at $102.10
Alert· 14d ago +0.4% vs EMA
BFH 200EMA (1m) Trending · 195 bars · L4 · +0.38% above EMA · slope +0.08%
at $102.10
Alert· 14d ago +0.2% vs EMA
$BFH near 200 EMA: +0.23% from 200 EMA at 2:36 PM ET
at $101.89
Alert· 14d ago 9.0× RVOL
BFH hit 8.956x RVOL at 2:36 PM ET
at $101.89
Alert· 14d ago +1.1% vs EMA
BFH 200EMA (1m) Trending · 85 bars · L3 · +1.08% above EMA · slope +0.24%
at $102.23
News· SEC EDGAR· 23d ago
BREAD FINANCIAL HOLDINGS, INC. filed an 8-K: Executive / Board Change, Regulation FD Disclosure
News· Investing.com· 57d ago Neutral
Synchrony’s Comeback Is Hiding in Plain Sight

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BFH stock FAQ

Why is $BFH down today?

Here is the latest on BFH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for BFH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the BFH stock price today?

BFH last traded at $111.66, down 0.61% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Does BFH pay a dividend?

Yes. BFH currently has a dividend yield of about 0.82% ($0.92 per share per year), with the next ex-dividend date on Aug 31. Dividend figures can change; this is not investment advice.

Where can I see live BFH alerts?

The BFH Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged BFH 12 times in the last 30 days.

What exchange is BFH on?

BFH (Bread Financial Holdings, Inc.) trades on XNYS, with a market cap of about $4.32B in the PERSONAL CREDIT INSTITUTIONS sector.

Is BFH good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge BFH for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.