$BFH
Bread Financial Holdings, Inc.
XNYS•Financials•Personal Credit Institutions
Why is BFH down today? It is at $111.66 (-0.61%), and our scanner flagged it 12 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment BFH spikes, and full due diligence on BFH — key stats, earnings, dilution and insider activity. Free.
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Key Stats
- Price
- $111.66
- Change today
- -0.61%
- Previous close
- $112.34
- 52-week range
- $53.83 – $114.12
- Market cap
- $4.32B
- Dividend yield
- 0.82% ($0.92)
- Ex-dividend
- Aug 31
- Institutional own.
- 99.9%
- Total held
- 100.0%
- Short interest
- 2.9M ▲ +3% vs prior · as of 2026-07-15
- Days to cover
- 4.4d
- Avg daily volume
- 729K
- Sector
- Financials
- Industry
- Personal Credit Institutions
- Exchange
- XNYS
- 5m
- 0.9x
- 15m
- 1.1x
- 1h
- 0.5x
- 1D
- 0.0x
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Why is $BFH down today?
Here is the latest on BFH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for BFH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →Analyst data via Nasdaq. Not investment advice.
Dilution watch
Recent offeringRecent priced share offering — a one-time sale that has already completed (not ongoing). If $BFH runs, these filings show who may be positioned to sell new or newly-registered shares into the move.
Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.
$BFH Sentiment
BullishBlend of news sentiment, today’s move, and community votes. Not investment advice.
$BFH Activity
News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

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BFH stock FAQ
Why is $BFH down today?
Here is the latest on BFH from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for BFH today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.
What is the BFH stock price today?
BFH last traded at $111.66, down 0.61% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).
Does BFH pay a dividend?
Yes. BFH currently has a dividend yield of about 0.82% ($0.92 per share per year), with the next ex-dividend date on Aug 31. Dividend figures can change; this is not investment advice.
Where can I see live BFH alerts?
The BFH Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged BFH 12 times in the last 30 days.
What exchange is BFH on?
BFH (Bread Financial Holdings, Inc.) trades on XNYS, with a market cap of about $4.32B in the PERSONAL CREDIT INSTITUTIONS sector.
Is BFH good for day trading?
That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge BFH for yourself. This is not investment advice.
Live data from TheDesperateTrader scanner. Not investment advice.