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$ULTA

Ulta Beauty, Inc. Common Stock

XNAS•Consumer Discretionary•Retail-Retail Stores, Nec

$538.44-0.19%−$1.03Prev $539.47LIVE Full chart Live alerts
No recent price bars, the chart lights up when ULTA starts printing.

Why is ULTA down today? It is at $538.44 (-0.19%), and our scanner flagged it 30 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment ULTA spikes, and full due diligence on ULTA — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $ULTA 30 times in the last 30 days. Create a free account to track $ULTA, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$538.44
Change today
-0.19%
Previous close
$539.47
52-week range
$443.60 – $714.97
Valuation & dividend
Market cap
$23.19B
Ownership & volume
Shares outstanding
43.0M
SEC · as of 2026-05-28 · 70d ↗
Insider ownership
<1%
DEF 14A · 2026-04-22 ↗
Institutional own.
99.9%
Total held
100.0%
Avg daily volume
698K
Classification
Sector
Consumer Discretionary
Industry
Retail-Retail Stores, Nec
Exchange
XNAS
Relative volumevs this time of day
5m
0.2x
15m
0.4x
1h
0.6x
1D
0.1x

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Why is $ULTA moving today?

Here is the latest on ULTA from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ULTA today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

Likely catalystVice President, Public Relations & Social Marketing, from the latest SEC filing. Read it →
Why is $ULTA moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201

$ULTA Sentiment

Bullish
Bearish78Bullish
📰 News: 4 bull · 0 bearToday: -0.2%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$ULTA Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 1d ago 9.2× RVOL
ULTA hit 9.225x RVOL at 9:35 AM ET
at $549.18
Alert· 1d ago +0.2% vs EMA
ULTA 200EMA (1m) Trending · 262 bars · L5 · +0.25% above EMA · slope +0.08%
at $543.75
Alert· 1d ago +0.2% vs EMA
ULTA 200EMA (1m) Trending · 262 bars · L5 · +0.25% above EMA · slope +0.08%
at $543.75
Alert· 1d ago +0.2% vs EMA
ULTA 200EMA (1m) Trending · 262 bars · L5 · +0.25% above EMA · slope +0.08%
at $543.75
Alert· 1d ago +0.2% vs EMA
ULTA 50EMA (5m) Trending · 76 bars · L3 · +0.17% above EMA · slope +0.28%
at $543.75
Alert· 2d ago +1.15%
$ULTA moved +1.15% in 1 min (Level 1) at 9:55 AM ET
at $538.99
Alert· 2d ago 2.6× RVOL
ULTA hit 2.629x RVOL at 9:39 AM ET
at $533.28
Alert· 2d ago +2.7% vs EMA
ULTA 200EMA (5m) Trending · 80 bars · L3 · +2.73% above EMA · slope +0.43%
at $534.89
Alert· 2d ago +1.4% vs EMA
ULTA 200EMA (1m) Trending · 97 bars · L3 · +1.42% above EMA · slope +0.17%
at $534.89
Alert· 2d ago +1.4% vs EMA
ULTA 200EMA (1m) Trending · 97 bars · L3 · +1.42% above EMA · slope +0.17%
at $534.89
Alert· 2d ago +0.9% vs EMA
ULTA 50EMA (1m) Trending · 59 bars · L3 · +0.87% above EMA · slope +0.32%
at $534.89
Alert· 2d ago +0.9% vs EMA
ULTA 50EMA (1m) Trending · 59 bars · L3 · +0.87% above EMA · slope +0.32%
at $534.89
Alert· 3d ago +1.6% vs EMA
$ULTA near 200 EMA: +1.60% from 200 EMA at 11:53 AM ET
at $530.77
Alert· 3d ago 8.9× RVOL
ULTA hit 8.921x RVOL at 11:53 AM ET
at $530.77
Alert· 3d ago +1.8% vs EMA
$ULTA near 200 EMA: +1.79% from 200 EMA at 11:33 AM ET
at $530.13
Alert· 3d ago 2.2× RVOL
ULTA hit 2.178x RVOL at 11:33 AM ET
at $530.13
Alert· 3d ago +1.1% vs EMA
$ULTA near 200 EMA: +1.08% from 200 EMA at 11:04 AM ET
at $524.72
Alert· 3d ago 35.2× RVOL
ULTA hit 35.225x RVOL at 11:04 AM ET
at $524.72
Alert· 3d ago 2.6× RVOL
ULTA hit 2.618x RVOL at 9:37 AM ET
at $524.03
Alert· 6d ago +0.5% vs EMA
ULTA 50EMA (5m) Trending · 52 bars · L3 · +0.52% above EMA · slope +0.28%
at $516.13
Alert· 6d ago +0.6% vs EMA
ULTA 200EMA (1m) Trending · 175 bars · L4 · +0.57% above EMA · slope +0.07%
at $516.13
Alert· 6d ago +0.5% vs EMA
$ULTA near 200 EMA: +0.52% from 200 EMA at 1:11 PM ET
at $513.78
Alert· 6d ago 4.3× RVOL
ULTA hit 4.247x RVOL at 1:11 PM ET
at $513.78
Alert· 7d ago 6.5× RVOL
ULTA hit 6.465x RVOL at 10:29 AM ET
at $507.74
Alert· 7d ago +0.7% vs EMA
$ULTA near 200 EMA: +0.69% from 200 EMA at 1:12 PM ET
at $509.80
News· SEC EDGAR· 22d ago
Ulta Beauty, Inc.: Vice President, Public Relations & Social Marketing
News· The Motley Fool· 47d ago Bullish
Buy These 3 Growth Stocks Now, Ignore the Noise, and Thank Yourself Later
News· SEC EDGAR· 57d ago
Ulta Beauty, Inc. filed an 8-K: Executive / Board Change, Charter / Bylaw Change, Shareholder Vote
News· Investing.com· 63d ago Bullish
Ulta’s Q1 Report Primes It for a Beauty of a Rebound
News· Benzinga· 64d ago Bullish
Inflation-Weary Consumers Push Ulta To Double Down On Value
News· Benzinga· 64d ago Bullish
Ulta Beauty Shares Climb On Strong Q1 Report: Details
News· SEC EDGAR· 64d ago
Ulta Beauty, Inc. filed a Quarterly report (10-Q)
News· SEC EDGAR· 64d ago
Ulta Beauty, Inc. filed an 8-K: Results of Operations

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Compare:ULTA vs BBWI
Browse:Retail-Retail Stores, Nec & all Consumer Discretionary stocks →

ULTA stock FAQ

Why is $ULTA moving today?

Here is the latest on ULTA from our scanner (live price and day move above). We have not detected an unusual-volume catalyst for ULTA today, so it is trading in line with its recent range. The moment our scanner flags unusual activity, the reason will appear here.

What is the ULTA stock price today?

ULTA last traded at $538.44, down 0.19% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live ULTA alerts?

The ULTA Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged ULTA 30 times in the last 30 days.

What exchange is ULTA on?

ULTA (Ulta Beauty, Inc. Common Stock) trades on XNAS, with a market cap of about $23.19B in the RETAIL-RETAIL STORES, NEC sector.

Is ULTA good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge ULTA for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.