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$KO

Coca-Cola Company

XNYS•Consumer Staples•Beverages

$86.66-0.20%−$0.1700Prev $86.83LIVE Full chart Live alerts
No recent price bars, the chart lights up when KO starts printing.

Why is KO down today? It is at $86.66 (-0.20%), and our scanner flagged it 71 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment KO spikes, and full due diligence on KO — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $KO 71 times in the last 30 days. Create a free account to track $KO, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$86.66
Change today
-0.20%
Previous close
$86.83
52-week range
$65.35 – $90.92
Valuation & dividend
Market cap
$373.58B
Dividend yield
2.44% ($2.12)
Ex-dividend
Sep 15
Ownership & volume
Shares outstanding
4.30B
Insider ownership
<1%
DEF 14A · 2026-03-16 ↗
Institutional own.
84.55%
Total held
85.5%
Tradeable float
625.8M
15% of shares · after <1% insiders + 85% institutions
Short interest
47.8M
▼ -4% vs prior · as of 2026-07-15
Short % of float
7.6%
Days to cover
3.0d
Avg daily volume
16.9M
Classification
Sector
Consumer Staples
Industry
Beverages
Exchange
XNYS
Relative volumevs this time of day
5m
0.5x
15m
0.5x
1h
0.5x
1D
0.1x

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Why is $KO moving today?

1 alert today7.1x RVOL

KO is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on KO today, peaking at 7.1x its normal volume.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $KO moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profileShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy18 analysts
Avg target $96.47(+11% upside)
Range $84 – $104
16 buy2 hold0 sell

Analyst data via Nasdaq. Not investment advice.

$KO Sentiment

Bullish
Bearish78Bullish
📰 News: 6 bull · 0 bearToday: -0.2%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$KO Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 1h ago 7.1× RVOL
KO hit 7.086x RVOL at 9:34 AM ET
at $87.73
Alert· 19h ago 15.8× RVOL
KO hit 15.802x RVOL at 4:15 PM ET
at $87.03
Alert· 1d ago +0.1% vs EMA
KO 50EMA (5m) Trending · 50 bars · L3 · +0.12% above EMA · slope +0.12%
at $86.56
News· The Motley Fool· 2d ago Bullish
Why the "Magnificent Seven" Trade Is Starting to Fracture, and Where You Should Invest Instead
Alert· 2d ago 4.7× RVOL
KO hit 4.741x RVOL at 4:21 AM ET
at $86.65
News· The Motley Fool· 5d ago Bullish
Coca-Cola: The Surprising Reason Investors Should Choose Its Stock Over PepsiCo's
News· The Motley Fool· 5d ago Bullish
Coca-Cola Stock: Buy, Hold, or Sell?
News· The Motley Fool· 5d ago Bullish
Here Are 3 Things Every Successful Passive Income Investor Has in Common -- and They're Simpler Than You Might Think
Alert· 5d ago
The Watcher SOLD $KO at $87.3100 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · position","reason":"stop_hit","shares":7,"instance":"Rider"}
at $87.31
Alert· 5d ago
The Watcher BOUGHT $KO at $87.2300 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · escalator","shares":18,"instance":"Rider"}
at $87.23
Alert· 5d ago
The Watcher BOUGHT $KO at $87.2800 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · position","reason":"position entry · escalator","shares":7,"instance":"Rider"}
at $87.28
News· The Motley Fool· 6d ago Neutral
Which Consumer Staples ETF Is the Better Buy: Fidelity's FSTA or iShares' IYK?
News· The Motley Fool· 6d ago Bullish
Coca-Cola Just Raised Its Full-Year Guidance. Here's How Much $30,000 Invested Pays in Quarterly Dividends.
Alert· 6d ago +1.0% vs EMA
KO 200EMA (15m) Trending · 50 bars · L3 · +0.98% above EMA · slope +0.22%
at $88.36
News· The Motley Fool· 6d ago Neutral
Enbridge's Dividend Has Grown for 31 Straight Years. Here's Why It Won't Stop.
News· The Motley Fool· 6d ago Bullish
Is Nike the Ultimate Dividend Stock You Should Buy Right Now?
Alert· 7d ago -0.2% vs EMA
$KO near 200 EMA: -0.20% from 200 EMA at 11:18 AM ET
at $87.92
Alert· 7d ago 6.4× RVOL
KO hit 6.385x RVOL at 11:18 AM ET
at $87.92
Alert· 7d ago 2.4× RVOL
KO hit 2.410x RVOL at 10:14 AM ET
at $87.38
Alert· 7d ago
The Watcher SOLD $KO at $87.5700 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"reconcile_sync","shares":61,"instance":"Rider"}
at $87.57
Alert· 7d ago -1.3% vs EMA
$KO near 200 EMA: -1.27% from 200 EMA at 9:07 AM ET
at $87.51
Alert· 7d ago 2.8× RVOL
KO hit 2.828x RVOL at 9:07 AM ET
at $87.51
Alert· 7d ago -1.4% vs EMA
$KO near 200 EMA: -1.38% from 200 EMA at 6:35 AM ET
at $87.98
Alert· 7d ago 8.1× RVOL
KO hit 8.112x RVOL at 6:35 AM ET
at $87.98
Alert· 7d ago
The Watcher BOUGHT $KO at $88.9400 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"Add at level","shares":1,"instance":"Rider"}
at $88.94
Alert· 7d ago +0.2% vs EMA
$KO near 200 EMA: +0.19% from 200 EMA at 12:19 PM ET
at $90.00
Alert· 7d ago 2.6× RVOL
KO hit 2.593x RVOL at 12:19 PM ET
at $90.00
Alert· 8d ago 10.0× RVOL
KO hit 9.977x RVOL at 10:59 AM ET
at $90.02
Alert· 8d ago
The Watcher BOUGHT $KO at $90.6800 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · breakout-daily","shares":60,"instance":"Rider"}
at $90.68
Alert· 8d ago
The Watcher SOLD $KO at $90.5900 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"stop_hit","shares":55,"instance":"Rider"}
at $90.59
Alert· 8d ago
The Watcher BOUGHT $KO at $90.4300 __THOTH_JSON__{"side":"buy","strategyLabel":"The Watcher · swing","reason":"swing entry · breakout-daily","shares":55,"instance":"Rider"}
at $90.43
Alert· 8d ago
The Watcher SOLD $KO at $90.4500 __THOTH_JSON__{"side":"sell","strategyLabel":"The Watcher · swing","reason":"stop_hit","shares":74,"instance":"Rider"}
at $90.45
Alert· 8d ago 6.9× RVOL
KO hit 6.922x RVOL at 10:06 AM ET
at $90.16

Related BEVERAGES stocks

$PEP$KDP$STZ$BF.B$PRMB$COCO$SRXH

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KO is in these themes

Curated groups KO belongs to. Tap one to see every member with today's move and why the group is moving.

Dividend Stocks

KO stock FAQ

Why is $KO moving today?

KO is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 1 unusual-volume and momentum alert on KO today, peaking at 7.1x its normal volume.

What is the KO stock price today?

KO last traded at $86.66, down 0.20% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Does KO pay a dividend?

Yes. KO currently has a dividend yield of about 2.44% ($2.12 per share per year), with the next ex-dividend date on Sep 15. Dividend figures can change; this is not investment advice.

Where can I see live KO alerts?

The KO Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged KO 71 times in the last 30 days.

What exchange is KO on?

KO (Coca-Cola Company) trades on XNYS, with a market cap of about $373.58B in the BEVERAGES sector.

Is KO good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge KO for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.