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$PRMB

Primo Brands Corporation

XNYSConsumer StaplesBeverages

$24.11-4.76%$1.21Prev $25.32LIVE Full chart Live alerts
No recent price bars, the chart lights up when PRMB starts printing.

Why is PRMB down today? It is at $24.11 (-4.76%), and our scanner flagged it 45 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment PRMB spikes, and full due diligence on PRMB — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $PRMB 45 times in the last 30 days. Create a free account to track $PRMB, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$24.11
Change today
-4.76%
Previous close
$25.32
52-week range
$14.36 – $26.21
Valuation & dividend
Market cap
$9.19B
Dividend yield
1.90% ($0.48)
Ex-dividend
Aug 24
Ownership & volume
Shares outstanding
362.9M
Live vendor count
Insider ownership
32.9%
DEF 14A · 2026-03-18
Institutional own.
99.9%
Total held
100.0%
Short interest
29.7M
▼ -9% vs prior · as of 2026-07-15
Days to cover
10.4d
Avg daily volume
5.4M
Classification
Sector
Consumer Staples
Industry
Beverages
Exchange
XNYS
Relative volumevs this time of day
5m
1.0x
15m
2.8x
1h
1.6x
1D
1.0x

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Why is $PRMB down today?

7 alerts today92.7x RVOLSEC filing

PRMB is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 7 unusual-volume and momentum alerts on PRMB today, peaking at 92.7x its normal volume. Fresh from the SEC: Primo Brands Corp filed a Quarterly report (10-Q). A material company disclosure like this is often the real catalyst behind a move of this size.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $PRMB moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profile⚡ Ultra-low floatShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy10 analysts
Avg target $28.13(+17% upside)
Range $22 – $35
8 buy2 hold0 sell

Analyst data via Nasdaq. Not investment advice.

$PRMB is down 4.8% today and has a recent share offering on file. See who may be selling into moves →

Dilution watch

Recent offering

At-the-market (ATM) offering active — the company can keep selling new shares into the market over time (ongoing). If $PRMB runs, these filings show who may be positioned to sell new or newly-registered shares into the move.

Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.

$PRMB Sentiment

Neutral
Bearish46Bullish
📰 News: 2 bull · 1 bearToday: -4.8%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$PRMB Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 14m ago -1.3% vs EMA
$PRMB near 200 EMA: -1.33% from 200 EMA at 12:13 PM ET
at $24.15
Alert· 15m ago 92.7× RVOL
PRMB hit 92.659x RVOL at 12:13 PM ET
at $24.15
Alert· 22m ago 9.1× RVOL
PRMB hit 9.078x RVOL at 12:05 PM ET
at $24.24
Alert· 26m ago -1.1% vs EMA
$PRMB near 200 EMA: -1.08% from 200 EMA at 12:02 PM ET
at $24.24
Alert· 26m ago 2.9× RVOL
PRMB hit 2.854x RVOL at 12:02 PM ET
at $24.24
Alert· 1h ago -1.0% vs EMA
$PRMB near 200 EMA: -1.04% from 200 EMA at 11:24 AM ET
at $24.36
Alert· 1h ago 2.6× RVOL
PRMB hit 2.566x RVOL at 11:24 AM ET
at $24.36
Alert· 1h ago 9.8× RVOL
PRMB hit 9.808x RVOL at 10:55 AM ET
at $24.42
Alert· 2h ago -1.11%
$PRMB moved -1.11% in 1 min (Level 1) at 9:34 AM ET
at $23.55
Alert· 2h ago 3.7× RVOL
PRMB hit 3.667x RVOL at 9:34 AM ET
at $23.57
Alert· 21h ago 19.2× RVOL
PRMB hit 19.213x RVOL at 3:18 PM ET
at $25.12
Alert· 21h ago -1.47%
$PRMB moved -1.47% in 1 min (Level 1) at 3:11 PM ET
at $25.05
Alert· 21h ago -0.5% vs EMA
$PRMB near 200 EMA: -0.55% from 200 EMA at 2:49 PM ET
at $25.52
Alert· 21h ago 13.8× RVOL
PRMB hit 13.752x RVOL at 2:49 PM ET
at $25.52
Alert· 22h ago -0.4% vs EMA
$PRMB near 200 EMA: -0.40% from 200 EMA at 2:13 PM ET
at $25.63
Alert· 22h ago 5.1× RVOL
PRMB hit 5.112x RVOL at 2:13 PM ET
at $25.63
Alert· 22h ago +1.2% vs EMA
$PRMB near 200 EMA: +1.23% from 200 EMA at 1:46 PM ET
at $25.85
Alert· 22h ago 14.8× RVOL
PRMB hit 14.774x RVOL at 1:46 PM ET
at $25.85
Alert· 23h ago +2.2% vs EMA
$PRMB near 200 EMA: +2.16% from 200 EMA at 1:22 PM ET
at $26.00
Alert· 23h ago 2.0× RVOL
PRMB hit 2.000x RVOL at 1:21 PM ET
at $25.99
Alert· 23h ago +2.0% vs EMA
$PRMB near 200 EMA: +2.02% from 200 EMA at 12:54 PM ET
at $25.83
Alert· 23h ago 2.8× RVOL
PRMB hit 2.770x RVOL at 12:54 PM ET
at $25.83
Alert· 1d ago +2.3% vs EMA
$PRMB near 200 EMA: +2.28% from 200 EMA at 12:22 PM ET
at $25.73
Alert· 1d ago 4.2× RVOL
PRMB hit 4.178x RVOL at 12:22 PM ET
at $25.73
Alert· 1d ago -1.15%
$PRMB moved -1.15% in 1 min (Level 1) at 11:53 AM ET
at $25.75
News· SEC EDGAR· 1d ago
Primo Brands Corp filed a Quarterly report (10-Q)
News· SEC EDGAR· 1d ago
Primo Brands Corp: TAMPA, FL and STAMFORD, CT - August 5, 2026
News· SEC EDGAR· 20d ago
Primo Brands Corp filed an 8-K: Executive / Board Change
News· SEC EDGAR· 29d ago
Primo Brands Corp filed an 8-K: Executive / Board Change
News· The Motley Fool· 143d ago Bullish
Water Giant With $7 Billion in Revenue Draws $7.5 Million Investment, and Shares Are Surging This Year
News· The Motley Fool· 154d ago Neutral
Clearline Capital Increases Core Scientific Stake as Bitcoin Mining Becomes a Data Center Business
News· Benzinga· 168d ago Bullish
Primo Brands Declares Quarterly Dividend
News· GlobeNewswire Inc.· 208d ago Bearish
PRMB 3-DAY DEADLINE ALERT: Primo Brands (PRMB) Facing Class Action Lawsuit Over Allegedly Concealed Merger Failure, CEO Replacement, and “Self-Inflicted” Disruptions - Hagens Berman Scrutinizing

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PRMB stock FAQ

Why is $PRMB down today?

PRMB is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 7 unusual-volume and momentum alerts on PRMB today, peaking at 92.7x its normal volume. Fresh from the SEC: Primo Brands Corp filed a Quarterly report (10-Q). A material company disclosure like this is often the real catalyst behind a move of this size.

What is the PRMB stock price today?

PRMB last traded at $24.11, down 4.76% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Does PRMB pay a dividend?

Yes. PRMB currently has a dividend yield of about 1.90% ($0.48 per share per year), with the next ex-dividend date on Aug 24. Dividend figures can change; this is not investment advice.

Where can I see live PRMB alerts?

The PRMB Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged PRMB 45 times in the last 30 days.

What exchange is PRMB on?

PRMB (Primo Brands Corporation) trades on XNYS, with a market cap of about $9.19B in the BEVERAGES sector.

Is PRMB good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge PRMB for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.