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$NOW

SERVICENOW, INC.

XNYSTechnologyServices-Prepackaged Software

$114.93-1.95%$2.29Prev $117.22LIVE Full chart Live alerts
No recent price bars, the chart lights up when NOW starts printing.

Why is NOW down today? It is at $114.93 (-1.95%), and our scanner flagged it 239 times on unusual volume this month. See the catalyst behind the move, real-time alerts the moment NOW spikes, and full due diligence on NOW — key stats, earnings, dilution and insider activity. Free.

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Our scanner flagged $NOW 239 times in the last 30 days. Create a free account to track $NOW, build a watchlist, and get instant unusual-volume alerts — plus 5 free premium days, no card needed.

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Key Stats

Price & performance
Price
$114.93
Change today
-1.95%
Previous close
$117.22
52-week range
$81.24 – $194.73
Valuation & dividend
Market cap
$121.21B
Ownership & volume
Shares outstanding
1.03B
SEC · as of 2026-06-30 · 37d
Insider ownership
<1%
DEF 14A · 2026-04-06
Total held
0.35%
Tradeable float
1.03B
100% of shares · after <1% insiders + institutional n/a
Short interest
55.7M
▼ -10% vs prior · as of 2026-07-15
Short % of float
5.4%
Days to cover
3.1d
Avg daily volume
17.6M
Classification
Sector
Technology
Industry
Services-Prepackaged Software
Exchange
XNYS
Relative volumevs this time of day
5m
0.9x
15m
0.5x
1h
0.5x
1D
0.1x

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Why is $NOW down today?

4 alerts today6.5x RVOL

NOW is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 4 unusual-volume and momentum alerts on NOW today, peaking at 6.5x its normal volume.

Likely catalystQuarterly report (10-Q), from the latest SEC filing. Read it →
Why is $NOW moving? →▶ Replay the moveAuto-generated from live scanner data. Not investment advice.
Trading profileShortableEasy to borrowNo SSRBorrow via Alpaca · SSR from Reg SHO 201
Wall Street consensusStrong Buy30 analysts
Avg target $139.79(+22% upside)
Range $72 – $248
27 buy1 hold2 sell

Analyst data via Nasdaq. Not investment advice.

Insiders

8 buys, 12 sells last 3 months (9/130 over 12 months)
Show 12 recent transactions
InsiderActionShares% of positionOwns afterValueDate
Yuan Eric S.
Director
Acquired (grant/award)+3Kn/a3Kn/aJun 15, 26
Briggs Teresa
Director
Sold (automatic/other)-2Ksold 13%11K$173K
at $108.70
May 28, 26
Quinlan Larry
Director
Acquired (grant/award)+3Kadded 40%11Kn/aMay 21, 26
Sands Anita M
Director
Acquired (grant/award)+3Kadded 11%33Kn/aMay 21, 26
Bostrom Susan L
Director
Acquired (grant/award)+3Kadded 18%22Kn/aMay 21, 26
Jackson Lawrence
Director
Acquired (grant/award)+3Kadded 100%5Kn/aMay 21, 26
Briggs Teresa
Director
Acquired (grant/award)+3Kadded 35%13Kn/aMay 21, 26
Chamberlain Paul Edward
Director
Acquired (grant/award)+3Kadded 7.3%48Kn/aMay 21, 26
Luddy Frederic B
Director
Acquired (grant/award)+3Kadded 100%5Kn/aMay 21, 26
Fipps Paul
Officer
Sold (automatic/other)-1Ksold 8.0%12K$103K
at $98.51
May 18, 26
Mcdermott William R
Officer
Sold (automatic/other)-10Ksold 5.9%164K$987K
at $95.07
May 15, 26
Mcdermott William R
Officer
Other19Kadded 12%176Kn/aMay 15, 26

Recent Form-4 filings via Nasdaq. Open-market buys are the signal worth watching. Grants and automatic (10b5-1) sells are routine. “% of position” is the share of that insider’s own holding the trade moved. Not investment advice.

$NOW is down 2.0% today and has a recent share offering on file. See who may be selling into moves →

Dilution watch

Recent offering

Recent priced share offering — a one-time sale that has already completed (not ongoing). If $NOW runs, these filings show who may be positioned to sell new or newly-registered shares into the move.

Sourced from SEC EDGAR filings (last 9 months); terms read straight from the filing text where available. Ongoing = an at-the-market (ATM) program still selling over time or a live shelf, so it can keep diluting; Completed = a one-time priced sale that already finished. A shelf (S-3) stays effective ~3 years. Form type signals dilution capacity, not an exact share count, and we can't confirm how much of a shelf or ATM remains unused. Not investment advice.

$NOW Sentiment

Bullish
Bearish73Bullish
📰 News: 6 bull · 0 bearToday: -2.0%👥 Community: 0 bull · 0 bear

Blend of news sentiment, today’s move, and community votes. Not investment advice.

$NOW Activity

News, unusual-volume alerts, AI-trader trades and community chatter — the whole story, newest first.

Alert· 1h ago 5.5× RVOL
NOW hit 5.544x RVOL at 9:34 AM ET
at $112.40
Alert· 1h ago -0.5% vs EMA
$NOW near 200 EMA: -0.47% from 200 EMA at 9:05 AM ET
at $112.60
Alert· 1h ago 5.6× RVOL
NOW hit 5.590x RVOL at 9:05 AM ET
at $112.60
Alert· 2h ago -0.1% vs EMA
$NOW near 200 EMA: -0.12% from 200 EMA at 7:51 AM ET
at $113.21
Alert· 2h ago 6.5× RVOL
NOW hit 6.552x RVOL at 7:51 AM ET
at $113.21
Alert· 3h ago -1.16%
$NOW moved -1.16% in 1 min (Level 1) at 7:00 AM ET
at $113.98
Alert· 16h ago -2.1% vs EMA
$NOW near 200 EMA: -2.06% from 200 EMA at 5:44 PM ET
at $112.50
Alert· 16h ago 3.6× RVOL
NOW hit 3.574x RVOL at 5:44 PM ET
at $112.50
Alert· 18h ago -1.8% vs EMA
$NOW near 200 EMA: -1.84% from 200 EMA at 4:29 PM ET
at $114.50
Alert· 18h ago -1.30%
$NOW moved -1.30% in 1 min (Level 1) at 4:29 PM ET
at $113.88
Alert· 18h ago 3.4× RVOL
NOW hit 3.441x RVOL at 4:29 PM ET
at $114.50
News· The Motley Fool· 22h ago Bullish
Dan Ives Says Software Stocks Just Saw Their Most Disconnected Sell-Off Since the Late 1990s. Here's Why He's Still Bullish.
Alert· 1d ago +1.05%
$NOW moved +1.05% in 1 min (Level 1) at 9:52 AM ET
at $117.00
Alert· 1d ago 4.0× RVOL
NOW hit 3.973x RVOL at 9:52 AM ET
at $116.82
Alert· 1d ago +0.9% vs EMA
$NOW near 200 EMA: +0.89% from 200 EMA at 8:50 AM ET
at $120.25
Alert· 1d ago 5.0× RVOL
NOW hit 4.976x RVOL at 8:50 AM ET
at $120.25
Alert· 1d ago +1.4% vs EMA
$NOW near 200 EMA: +1.42% from 200 EMA at 7:35 AM ET
at $120.15
Alert· 1d ago 9.0× RVOL
NOW hit 8.982x RVOL at 7:35 AM ET
at $120.15
Alert· 1d ago +0.1% vs EMA
NOW 50EMA (1m) Trending · 100 bars · L4 · +0.12% above EMA · slope +0.31%
at $119.50
Alert· 1d ago +1.4% vs EMA
$NOW near 200 EMA: +1.37% from 200 EMA at 7:04 AM ET
at $119.87
Alert· 1d ago 2.9× RVOL
NOW hit 2.897x RVOL at 7:04 AM ET
at $119.87
Alert· 1d ago 4.3× RVOL
NOW hit 4.280x RVOL at 4:26 AM ET
at $118.00
Alert· 1d ago +0.2% vs EMA
$NOW crossed above 200 EMA (+0.15% vs EMA) at 4:20 PM ET
at $116.83
Alert· 1d ago -1.18%
$NOW moved -1.18% in 1 min (Level 1) at 4:20 PM ET
at $116.83
Alert· 2d ago 4.4× RVOL
NOW hit 4.378x RVOL at 10:20 AM ET
at $116.03
Alert· 2d ago 3.4× RVOL
NOW hit 3.346x RVOL at 9:47 AM ET
at $115.07
News· GlobeNewswire Inc.· 6d ago Bullish
SaaS Demand Generation Spend Analysis Report Highlights Precision-Led Marketing Strategies as Global SaaS Market Set to Reach USD 600–650 Billion by 2030
News· GlobeNewswire Inc.· 6d ago Bullish
New York Student Success Coach Learning Network Announces First Cohort of Partner Organizations
News· GlobeNewswire Inc.· 7d ago Neutral
Anteriad Releases B2B Healthcare Marketing Report: Healthcare Companies Are Growing, and Their Marketers Are Ready to Take Control of the Data
News· The Motley Fool· 11d ago Neutral
Salesforce vs. ServiceNow: Which Agentic AI Stock Is Actually the Better Buy Right Now?
News· The Motley Fool· 12d ago Bullish
Navitas Semiconductor vs. ServiceNow: What Recent Quarterly Revenue Trends Tell Investors About These Tech Companies
News· GlobeNewswire Inc.· 12d ago Bullish
Learning Tree International Torna-se Parceira de Treinamento Autorizada da ServiceNow para Promover a Adoção da Plataforma Empresarial
News· GlobeNewswire Inc.· 12d ago Bullish
Learning Tree International 成为 ServiceNow 授权培训合作伙伴,助力加速企业平台落地应用

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NOW stock FAQ

Why is $NOW down today?

NOW is one of today's most active names, trading on unusually heavy volume (live price and day move above). Our scanner has fired 4 unusual-volume and momentum alerts on NOW today, peaking at 6.5x its normal volume.

What is the NOW stock price today?

NOW last traded at $114.93, down 1.95% on the day. The price and chart above update live during market hours (4 AM to 8 PM ET).

Where can I see live NOW alerts?

The NOW Live Alerts panel on this page streams real-time unusual volume (RVOL), momentum, halt and 200-EMA alerts from our scanner the moment they fire. Our scanner has flagged NOW 239 times in the last 30 days.

What exchange is NOW on?

NOW (SERVICENOW, INC.) trades on XNYS, with a market cap of about $121.21B in the SERVICES-PREPACKAGED SOFTWARE sector.

Is NOW good for day trading?

That depends on your strategy and risk. Day traders look for volume, volatility and a clear trend. Use the live chart, RVOL alerts and 200-EMA context on this page to judge NOW for yourself. This is not investment advice.

Live data from TheDesperateTrader scanner. Not investment advice.